Thaum Aldi Nord thiab Aldi Süd pib sim cov ntawv txee hluav taws xob thoob plaws lawv lub khw muag khoom German, lawv tsis xaiv ib tus neeg muag khoom thiab khiav nrog nws. Lawv tau khiav cov ntawv pov thawj txuas ntxiv- ntawm- cov tswv yim sim nrog SoluM, SES-imagotag, Hanshow, thiab Pricer ib txhij - cov ntawv sib txawv hauv cov khw sib txawv, cov txheej txheem sib txawv, cov software sib txawv, tib lub txee. Lidl pom tau mus rau lwm txoj kev thiab cog lus rau SES-imagotag ntxov. Kaufland, Lidl tus viv ncaus tuam txhab, tau nruab ib ncig ntawm 1,200 lub khw muag khoom nrog cov nqi digital rau cov khoom lag luam ib leeg ua ntej nthuav dav ntxiv.
Tus qauv ntawd - cov khw muag khoom loj sim ntau lub tuam txhab ESL lub taub hau- mus rau - taub hau ua ntej ua - tau dhau los ua tus qauv, tsis yog qhov zam. Thiab cov npe luv yuav luag ib txwm los rau tib lub npe peb. SES-imagotag (tam sim no ua haujlwm raws li VusionGroup) tuav lub hauv paus loj tshaj plaws hauv ntiaj teb. SoluM, Samsung Electro-Mechanics spinoff, tau nce mus rau tus lej-ob txoj haujlwm thoob ntiaj teb. Pricer, lub tuam txhab Swedish uas tau pab kev lag luam ESL thev naus laus zis rov qab rau xyoo 1990, tseem yog lub zog tseem ceeb hauv European khoom noj.
Cov nplooj ntawv specs los ntawm tag nrho peb zoo sib xws ntawm ib ntsia. Nkag mus rau hauv cov txheej txheem kev tsim kho vaj tse, thiab qhov sib txawv pib muaj teeb meem ntau - tshwj xeeb tshaj yog tias koj tab tom npaj kev nthuav tawm thoob plaws ntau pua qhov chaw nroge-ink electronic shelf labelsntawm scale.
Qhov twg Txhua Lub Tuam Txhab Tiag Los Ntawm - thiab Vim Li Cas Thiaj Ua Rau Lawv Cov Khoom
VusionGroup's backstory yog qhov txawv ntawm qhov kev lag luam no. Lub tuam txhab pib ua SES-imagotag hauv Fab Kis, tom qab ntawd BOE Technology Group tau txais kev tswj hwm hauv 2019. Qhov kev cog lus tau txuas nrog SES rau BOE cov chaw tsim khoom hauv Chongqing, uas raws li cov tuam txhab tshaj tawm muaj peev xwm ntau tshaj 300 lab ESL units - thiab zaum ntawm Tuam Tshoj txoj kev tsheb ciav hlau nyob rau hauv Teb chaws Europe {{5} piv rau hiav txwv freight. Niaj hnub no lub tuam txhab tshaj tawm tshaj 72 lab ESLs txuas nrog nws cov huab platform hla ntau dua 15,500 lub khw, raws li nws cov ntaub ntawv 2023.
SoluM zaj dab neeg keeb kwm suab yuav luag tsis sib xws. Samsung Electro-Mechanics muaj kev faib ESL uas cov tuam txhab niam txiv tau tso tseg tsis yog -core. Nyob rau hauv 2015 nws twb spun. CEO Jun Sung-ho rub cov engineers los ntawm Samsung Electronics, rov tsim cov pab pawg nyob ib puag ncig software muaj peev xwm, thiab hloov kho SoluM raws li kev tig tag nrho- tus muab kev pabcuam tseem ceeb - tsim, tsim khoom, faib, thiab kev koom ua ke hauv ib lub ru tsev. SoluM yog tib qho saum toj kawg nkaus -peb tus neeg muag khoom ESL uas yog tus tswv ntawm nws cov kab tsim tawm ncaj qha, uas txhais tau hais tias tus nqi hloov pauv thiab lub sijhawm ua haujlwm sai dua. Los ntawm 2024, SoluM tau dhau Pricer rau tus lej- ob txoj haujlwm thoob ntiaj teb, nrog cov ntawv cog lus hla Volkswagen lub Hoobkas hauv Dresden, SpaceX cov chaw, thiab cov khw muag khoom noj xws li Loblaws thiab ShopRite thoob plaws North America.
Pricer tsis muaj cov lus piav qhia kev loj hlob sai tshaj plaws, thiab qhov ntawd yog ib feem ntawm qhov taw tes. Lub tuam txhab tau tsim hluav taws xob txee cov khoom siv hauv Stockholm txij thaum nruab nrab -1990s - ua ntej cov khw muag khoom feem ntau paub tias ESL txhais li cas. Nws lub koom haum kev paub nyob rau hauv lub cev-txheej txheej kev sib tw kev sib tw khiav tob. Cov neeg siv khoom sib raug zoo nrog Scandinavian thiab Western European cov khw muag khoom noj khoom haus rov qab mus rau ntau xyoo, thiab cov khw muag khoom tsis hloov pauv vim lwm tus neeg luam tawm huab cua zoo dua.
Yuav Ua Li Cas Sab saum toj Electronic Shelf Label Manufacturers txawv ntawm raws tu qauv
Nug ib lub tshuab integrator dab tsi cais peb cov tuam txhab lag luam hauv kev xyaum, thiab cov lus teb feem ntau tsis pom zoo lossis daim ntawv loj. Nws yog li cas cov ntawv hais lus rau lub backend. Tau qhov no tsis yog lawm, thiab koj tab tom cuam tshuam nrog kev hloov kho tshiab, qhov chaw tuag tom qab cov txee hlau, thiab kev nthuav tawm uas muag ntawm 50 lub khw.
VusionGroup tau thawb nyuaj tshaj plaws rau hauv kev sib tshuam dav. Lub VUSION platform txhawb kev muaj tswv yim siab-ntau zaus sib txuas lus nrog rau BLE SIG Core 5.4, nrog kev koom ua ke kev koom ua ke hla Cisco-}Meraki, HP-Aruba, Mist (Juniper), Huawei, thiab Microsoft Azure. Cov khw muag khoom uas khiav ib qho ntawm cov kev sib txuas sib txuas tuaj yeem siv Wi-Fi cov ntsiab lus uas twb muaj lawm raws li ESL txuas txuas txuas, txiav cov nqi tsim kho vaj tse. Raws li kev tshaj tawm nyiaj txiag rau pej xeem, SES tau nqis peev kwv yees li plaub npaug ntawm Pricer siv rau R&D thaum lub sij hawm VUSION 2022 txoj kev loj hlob.
SoluM siv txoj hauv kev sib txawv ntawm kev tsim vaj tsev. Nws lub kaw lus sib txuas lus tshaj tus tswv 2.4 GHz wireless los ntawm USB dongle-raws li cov ntsiab lus nkag - ntsaws ib lub dongle rau hauv Mist AP, teeb tsa tus choj ESL hauv dashboard, thiab cov ntawv Newton pib tau txais kev hloov tshiab. Lub kaw lus ceev ceev. Newton cov ntawv yog paub sairefresh cycles txheeb ze rau e-paper display constraints, thiab cov tuam tsev ua haujlwm ua haujlwm ntau thawb mus rau kaum tawm txhiab tus cim npe yam tsis muaj queuing qeeb uas cuam tshuam qee qhov BLE- thawj lub tshuab.
Tom qab ntawd muaj Pricer's infrared kev sib txuas lus - cov txheej txheem qub tshaj plaws tseem nyob rau hauv kev xa tawm, thiab qhov nyuaj tshaj tawm. Xov tooj cua-raws li cov tshuab muaj ib qho kev tsis zoo: RF cuam tshuam los ntawm cov txee hlau, cov cua txias, thiab cov phab ntsa pob zeb. Hauv ib puag ncig khoom noj uas muaj cov hlau gondolas thiab cov tub yees txias, cov no tsis yog ntug rooj plaub - lawv li qub. Pricer's optical path sidesteps RF cuam tshuam tag nrho. Kev lag luam tawm - tawm yog kab - ntawm - pom qhov xav tau ntawm cov xa tawm thiab cov ntawv lo. Tab sis qhov twg lwm tus neeg muag khoom tau tshaj tawm qhov hloov pauv tsis tu ncua, Pricer qhov kev ntseeg tau yog vim li cas lawv cov neeg siv khoom nyob sab Europe nyob.
Dab tsi ntawm Daim Ntawv Cim - thiab Dab Tsi Qab Nws
Tag nrho peb lub tuam txhab tsim los ntawm E Ink electrophoretic cov lus qhia, yog li qhov yooj yim pom cov zis zoo ib yam. Qhov sib txawv yog nyob rau hauv cov khoom kab qhov tob thiab cov ntug- case engineering.
SoluM's Newton series yog tej zaum qhov khoom dav tshaj plaws hauv kev lag luam. Qhov ntau thiab tsawg los ntawm 1.6 mus rau 11.6 ntiv tes, nrog lub freezer variant ntsuas rau -25 degree, IP67- ntsuas kev lag luam, ntau xim qauv siv E Ink Spectra, thiab Newton TOUCH nrog kev sib cuam tshuam ntawm qhov chaw. Lub roj teeb lub neej nce mus txog 10 xyoo raws li tus qauv hloov tshiab (1-3 hloov tshiab ib hnub), raws li SoluM cov khoom tshwj xeeb - kwv yees li ob npaug ntawm cov neeg sib tw feem ntau cog lus.
VusionGroup lub tswv yim kho vajtse leans mus rau ecosystem kev koom ua ke dhau daim ntawv lo - qib specs. Lawv cov ntawv yog txhim khu kev qha thiab txhawb xim los ntawm E Ink Spectra. Tab sis lub suab tiag tiag yog qhov nyob ib sab ntawm lawv: AI- lub txee lub hwj chim- saib xyuas lub koob yees duab rau kev ua raws li cov phiaj xwm, AdShelf video rails rau txee-ntug xov xwm, thiab VUSION Huab platform khi tus nqi, tshuaj xyuas, thiab kev ua haujlwm rau hauv ib lub dashboard. Yog tias koj ntsuas SES nkaus xwb ntawm daim ntawv lo kho vajtse, koj ploj lawm lub tswv yim. Lawv muag cov khw muag khoom digital - daim ntawv lo yog qhov chaw nkag.
Pricer lub standout hardware feature yog SmartFLASH - ib tug LED ntawm txhua daim ntawv lo uas flashes tej xim qauv thaum tshwm sim los ntawm cov kev tswj system. Cov ntaub ntawv siv tswv yim: kev ua tiav hauv online. Ib lub khw koom nrog xaiv cov kev txiav txim los ntawm kev taug kev aisles, SmartFLASH teeb rau daim ntawv lo, thiab xaiv lub sijhawm poob qis heev. Raws li Pricer cov ntaub ntawv tshaj tawm cov ntaub ntawv, kwv yees li ib nrab ntawm cov khw muag khoom siv SmartFLASH pom qhov ntsuas tau txo qis hauv tawm - ntawm - cov nqi khoom lag luam vim tias tib lub kaw lus ob npaug raws li kev ceeb toom rov qab.
Xaiv tus neeg muag khoom zoo - Nws nyob ntawm lub khw, Tsis yog daim ntawv qhia
Cov lus teb ncaj ncees yog tias tsis muaj ib qho ntawm peb tus neeg muag khoom no yog qhov zoo tshaj plaws hauv ntiaj teb. Qhov kev xaiv zoo nyob ntawm cov xwm txheej uas tsis muaj lub rooj sib piv tuaj yeem ntes tau.
Ib 600-kho lub khw muag khoom loj uas khiav Cisco Meraki thiab npaj kev txhoj puab heev omnichannel dynamic nqi? VusionGroup's VUSION platform - huab, AI txee saib xyuas, kev sib koom ua ke hauv network - yog qhov nyuaj rau kev sib tw ntawm qhov ntsuas ntawd.Walmart's ESL xa tawmthoob plaws 2,300 lub khw muag khoom hauv Asmeskas tau ua pov thawj SES tuaj yeem ua tiav ntawm thaj av loj.
Ib nrab ntawm - cov khw muag khoom lag luam tau tsom mus rau tag nrho cov nqi ntawm cov tswv cuab hauv kaum xyoo? SoluM kev tsim cov tswv cuab muab rau lawv tus nqi zog, thiab Newton lub 10-xyoo roj teeb lub neej txhais tau tias tsis muaj kev hloov loj ntawm xyoo tsib.Kev xav txog tus nqi sivtseem ceeb tshaj huab nta yog tias koj pab neeg IT yog peb tus neeg.
Lub khw muag khoom nyob sab Europe nrog cov hlau - cov txee hnyav thiab siab - cov txheej txheem txias txias? Pricer's infrared raws tu qauv tshem tawm cov RF tuag zones uas plague xov tooj cua-raws li systems nyob rau hauv cov cheeb tsam no. Nees nkaum-ntxiv xyoo ntawm kev kho kom zoo txhais tau tias tsawg dua surprises rau hnub ib.
| Tus neeg muag khoom | Kev sib txuas lus | Core Strength | Zoo tshaj plaws |
|---|---|---|---|
| SES-imagotag (VusionGroup) | BLE 5.4 / proprietary HF / Wi-Fi choj | Huab platform + ecosystem koom tes | Enterprise chains, 500+ khw muag khoom, omnichannel pricing |
| SoluM | Proprietary 2.4 GHz ntawm USB dongle | Vertically integrated manufacturing, 10-xyoo roj teeb | Nruab nrab-rau- cov saw loj, tus nqi- kev hloov pauv sai, kev lag luam |
| Tus nqi | Infrared kho qhov muag | RF- tiv thaiv kev ntseeg tau, SmartFLASH LED xaiv |
Dense grocery, metal shelving, cooler-heavy layouts |
Yuav Ua Li Cas Lwm Tus?
SES, SoluM, thiab Pricer ua tus thawj coj ntawm kev sib tham - tab sis lawv tsis muaj tag nrho lub khw muag khoom hluav taws xob. Ib qib zuj zus ntawm ESL cov neeg muag khoom tsom mus rau kev xa tawm qhov tseeb uas cov tuam txhab lag luam qee zaum saib tsis tau: cov saw hlau hauv cheeb tsam nrog 20-80 lub khw muag khoom, cov neeg ua haujlwm ntawm cov npoo nyias nyias, thiab cov khw muag khoom uas xav tau kev ntseeg siab e- cov cim qhia thiab cov nqi wireless tsis tau them rau lub ntiaj teb huab platform lawv yuav tsis siv tag nrho.
Cov nruab nrab -cov khw muag khoom hluav taws xob txee cov ntawv lo feem ntau muaj cov qauv tsim qauv - pib nrog ib lub khw, nthuav dav yam tsis muaj kev hloov pauv. Kho vajtse los ntawm tib lub E Ink muab cov saw hlau uas pub rau peb qhov loj. Cov software yooj yim dua, tus qauv txhawb nqa ntau dua ob txhais tes- ntawm, thiab tus nqi ib daim ntawv teev npe qis dua. Rau cov neeg lag luam khoom noj khoom haus hauv cheeb tsam lossis cov khw muag khoom tshwj xeeb uas khiav thawj tus tsav ESL, qhov kev sib xyaw ua ke tuaj yeem muaj teeb meem ntau dua li cov kev lag luam tshwj xeeb. Cov hauv qab e- ntawv thiab kev sib txuas lus thev naus laus zis tau ua pov thawj. Cov lus nug yog seb tus neeg muag khoom puas nkag siab koj qhov ntsuas.
Tshaj Tus Nqi Tag
Kev lag luam ESL tab tom txav ceev. Lub hauv paus tsim thoob ntiaj teb tau nthuav dav dua 6% CAGR raws li ntau qhov kev lag luam kwv yees, nrog ze li ib nrab ntawm kev nqis peev ntws mus rau AI- cov platforms sib xyaw. Tag nrho peb tus neeg muag khoom tau thawb mus rau hauv AI-tsim tus nqi dynamic, NFC-raws li cov neeg siv khoom sib cuam tshuam, thiab txee- ntug khw muag khoom xov xwm kom tau nyiaj.
NFC tshwj xeeb yog hloov daim ntawv lo ua tau. Tus neeg yuav khoom coj mus rhaub lawv lub xov tooj tawm tsam NFC- qhib e- tus lej cim thiab rub tawm cov ntaub ntawv khoom noj khoom haus, muab kev ncaj ncees, lossis cov khoom ncaj qha nplooj ntawv txuas - tsis tas yuav muaj app. Tag nrho peb tus neeg muag khoom txhawb nqa NFC hauv cov khoom siv tam sim no, tab sis qhov tob ntawm kev sib koom ua ke software tom qab txhua tus kais sib txawv heev.
ESL cov txheej txheem tseem tab tom sib txuas nrog cov txee dav dua - ntug digital systems. Cov khw muag khoom tam sim no tab tom ua khub LCD digital signage nrog e- ntawv ntawv - a10.1-inch dual-screen LCD zaubntawm lub kaus mom kawg, ntau txhiab tus me me e- cov cim cim npe raws lub gondola. CovKev coj cwj pwm kev tshawb fawb tom qab txee- nqe lus nthuav qhia nqetau dhau los ua lub peev xwm uas ESL platform cov neeg muag khoom kos ncaj qha rau hauv lawv cov software.
Cov neeg muag khoom uas yeej cov theem tom ntej yuav tsis yog cov uas muaj daim ntawv lo zoo tshaj plaws. Lawv yuav yog cov uas nws lub platform ua rau lub txee ntug ntse - teb rau qhov kev thov, sib xyaw nrog cov khoom muag, thiab muaj peev xwm ua haujlwm rau ob qho tib si kev lag luam thiab kev lag luam ntawm tib lub kho vajtse.
Cov lus nug nquag
Q: Lub chaw tsim khoom siv hluav taws xob twg muaj cov khoom lag luam loj tshaj plaws?
A: VusionGroup (yav tas los SES-imagotag) tuav lub hauv paus loj tshaj plaws hauv ntiaj teb, nrog ntau dua 72 lab daim ntawv xa tawm thoob plaws 15,500+ khw muag khoom raws li nws cov ntaub ntawv 2023. SoluM nyob qib thib ob thiab coj hauv North America. Pricer tuav txoj haujlwm muaj zog thoob plaws European khoom noj.
Q: Kuv yuav ntsuas ESL cov neeg muag khoom li cas rau kuv lub khw?
A: Plaub yam tseem ceeb tshaj plaws: koj lub khw muag khoom lub cev ib puag ncig (hlau shelving thiab txias ntom ntom cuam tshuam rau RF-raws li systems), IT infrastructure (network vendor compatibility), npaj rollout scale (single pilot vs. multi-pua-store deployment), thiab tag nrho cov nqi ntawm 10 xyoo kev ua tswv cuab thiab roj teeb.
Q: Kuv puas tuaj yeem sib xyaw cov ntawv txee hluav taws xob los ntawm cov tuam txhab sib txawv hauv tib lub khw?
A: Technically ua tau tab sis tsis tshua pom zoo. Txhua tus neeg muag khoom daim ntawv lo sib txuas lus los ntawm cov txheej txheem tsim khoom thiab xav tau lawv tus kheej cov ntsiab lus nkag thiab tswj software. Khiav ob lub tshuab nyob rau hauv parallel doubles infrastructure complexity thiab txhawb nyiaj siv ua haujlwm. Cov khw muag khoom feem ntau ua qauv ntawm ib qho chaw tsim khoom ESL ib lub khw muag khoom.
Q: Dab tsi yog qhov tseeb ROI ncua sij hawm rau cov ntawv txee hluav taws xob?
A: Feem ntau cov khw muag khoom qhia txog kev them rov qab li ntawm 18 txog 36 lub hlis, uas tau tsav los ntawm kev txuag nyiaj ua haujlwm ntawm tus nqi hloov pauv thiab txo cov nqi yuam kev. Cov khw muag khoom uas nquag tshaj tawm lossis suav SKU siab yuav rov qab tau cov peev nyiaj sai dua. Kev muaj peev xwm ntawm tus nqi dynamic thiab cov khoom muag ntawm cov xov xwm tshaj tawm los ntawm txee- ntug cov ntxaij vab tshaus tuaj yeem ua rau ncua sij hawm luv dua.
