Taug kev mus rau hauv ib lub khw loj loj niaj hnub no thiab koj yuav pomelectronic shelf labelsntawm yuav luag txhua lub txee rail - wireless digital qhia uas hloov kho tus nqi tam sim, tsis muaj ib daim ntawv luam tawm. Cov tswv khw muag khoom me me feem ntau xav tias cov cuab yeej siv tau tsim rau cov khw muag khoom nrog cov pab pawg IT thiab cov peev txheej hauv tebchaws.
Qhov kev xav ntawd ua rau cov neeg ua haujlwm me me ntau dua li lawv paub.
Legoyo tau tsim ESL thiab cov khoom muag khoom muag txij li xyoo 2002, ua haujlwm nrog ntau dua 300 hom thoob plaws 40+ lub teb chaws, suav nrog cov khw muag khoom ywj pheej thiab cov saw hauv cheeb tsam. Cov qauv peb pom tsis tu ncua: cov khw me me feem ntau muaj ibmuaj zog duacov ntaub ntawv lag luam rau cov ntawv txee digital tshaj li cov saw loj, yog vim li cas cov pab pawg lean ua txhua teev ntawm phau ntawv ua haujlwm kim dua.
Phau ntawv qhia no taug kev los ntawm tus lej tiag - tus nqi phau ntawv twg yog tus nqi tiag tiag, kev xa ESL ua haujlwm li cas ntawm me me - lub khw muag khoom, thiab yuav txiav txim siab seb qhov peev nyiaj puas tsim nyog rau koj txoj haujlwm.
Tus nqi tiag tiag ntawm daim ntawv nqes npe hauv khw muag khoom me me
Ntev npaum li cas tus nqi ntawm tus nqi phau ntawv siv sijhawm?
Feem ntau cov khw muag khoom noj ywj pheej hloov kho tus nqi ntau dua ib zaug hauv ib lub lis piam. Kev tshaj tawm hnub so, cov khoom tsim tawm tshiab, thiab tus nqi muag khoom hloov pauv tag nrho tsim cov ntawv sau ua haujlwm - thiab txhua qhov hloov tshiab yuav tsum muaj ib tus neeg luam tawm, txheeb xyuas, thiab taug kev hauv lub cev hloov pauv cov cim npe.
Nyob rau hauv ib lub khw nrog ib ncig ntawm 600 SKUs, tag nrho cov nqi hloov tshiab feem ntau yuav siv sij hawm ob tug neeg ua hauj lwm peb mus rau plaub teev. Khiav qhov ntawd ob zaug hauv ib lub lis piam thiab koj tab tom saib kwv yees li 300-400 teev ntawm kev ua haujlwm hauv ib xyoos, mob siab rau tag nrho rau txoj haujlwm uas tsis muaj nyiaj tau los thiab tsis muaj dab tsi ntxiv rau cov neeg siv khoom.
Raws li covUS Bureau of Labor Statistics, cov nyiaj hli nruab nrab ib teev rau cov neeg ua haujlwm muag khoom muag zaum ib ncig ntawm $ 17- $ 19. Ntawm cov nqi ntawd, 350 teev txhua xyoo ntawm tus nqi ua haujlwm raug nqi kwv yees li $6,000–$6,600 - ua ntej tshaj sijhawm. Hnub so kev npaj thiab kev hloov pauv raws caij nyoog yuav yog daim ntawv hnyav tshaj plaws - lub sijhawm hloov pauv, uas yog raws nraim thaum cov neeg ua haujlwm cov sijhawm ua haujlwm nyuaj tshaj plaws.
Tus nqi tsawg dua
Lub sijhawm ua haujlwm yog qhov pom tau zoo tshaj plaws, tab sis phau ntawv tus nqi tsim cov teeb meem sib xyaw uas tsis tshua muaj tshwm sim hauv kab. Rau kev sib piv cov tswv yim ntawm cov ntawv twg thiab cov txheej txheem digital uas raug nqi dhau sijhawm, saib peb qhov kev tawg ntawmdaim ntawv lo nrog cov khoom siv hluav taws xob.
- Tus nqi yuam kev.Thaum cov cim npe muab tso rau ntawm tes hla ntau pua SKUs, tsis sib haum xeeb tshwm sim. Ib daim ntawv teev npe ntawm lub txee tsis raug lossis qhov hloov tshiab tsis tau ua rau muaj qhov sib txawv ntawm tus nqi txee thiab POS checkout. Hauv ntau qhov chaw txiav txim, tus neeg siv khoom tau them ntau dua li cov nqi txee tso tawm muaj cai tau txais kev kho raws li txoj cai tiv thaiv neeg siv khoom - qhov tshwm sim ntawmnqe zaub yuam kevmuaj ntau yam los ntawm cov luag num rov qab mus rau cov ntawv ceeb toom kev cai.
- Luam tawm thiab cov khoom pov tseg.Raws li - cov nqi luam ntawv daim ntawv lo yog me me, tab sis hla ntau txhiab daim ntawv hloov pauv hauv ib xyoos lawv ntxiv - thiab tag nrho nws dhau los ua pov tseg.
- Cov neeg ua haujlwm ncaj ncees thiab kev hloov pauv.Kev ua haujlwm rov ua dua ntawm phau ntawv qhia tsis tu ncua raug suav hais tias yog tus tsav tsheb ntawm cov neeg ua haujlwm muag khoom tsis txaus siab. Hauv ib lub khw me me uas hloov ib pab neeg ua haujlwm raug nqi sijhawm thiab nyiaj txiag, kev hloov pauv yog kim dua li cov tswv feem ntau rau.
Yuav ua li cas ESLs Automate Pricing thiab txo qhov yuam kev hauv khw muag khoom me me
Electronic shelf labelsyog wireless e-daim ntawv lossis LCD cov lus qhia uas txuas ncaj qha mus rau koj cov txee uas twb muaj lawm. Lawv txuas mus rau lub hauv paus kev tswj hwm ntawm koj lub khw lub Wi-Fi lossis lub xov tooj cua tshwj xeeb- lub rooj vag zaus, rub tus nqi thiab cov ntaub ntawv khoom nyob deb.
Thaum tus nqi hloov pauv, koj hloov nws ib zaug hauv software. Hauv feeb, txhua daim ntawv lo qhia txog tus nqi tshiab - chilled aisle, freezer section, fresh produce area. Tsis muaj kab ntawv luam ntawv, tsis muaj kev sib cais, tsis muaj kev taug kev. Vim tias daim ntawv lo cov ntaub ntawv syncs ncaj qha los ntawm tib qhov chaw raws li koj lub POS, cov nqi txee thiab cov nqi tshev tawm nyob twj ywm cia li. Cov neeg ua haujlwm uas yav dhau los tau siv sijhawm ib nrab ntawm kev hloov pauv ntawm daim ntawv lo tuaj yeem hloov lub sijhawm ntawd mus rau cov neeg siv khoom thiab rov ua haujlwm - ua haujlwm uas cuam tshuam rau tib neeg li cas koj lub khw.
Puas yog ROI Ntxiv rau Lub Khw Muag Khoom Me?
Ib qho scenario tus nqi ua haujlwm
Cov duab hauv qab no yog kev kwv yees kev lag luam, tsis yog cov lus tsocai. Tus nqi tiag tiag txawv ntawm tus neeg muag khoom, suav SKU, kho vajtse spec, thiab kev ua lag luam hauv zos. Siv lawv ua lub moj khaum.
| Nqi khoom | Kwv yees daim duab xyoo |
|---|---|
| Kev tuav tus nqi ua haujlwm (600 SKUs, 2 × ib lub lis piam) | $5,500–$7,000 |
| Cov nqi luam ntawv thiab daim ntawv lo | $300–$600 |
| Kev ua raws li qhov xwm txheej thiab kev tsis sib haum xeeb ntawm tus nqi | Variable - feem ntau underestimated |
| ESL system (hardware + software, amortized tshaj 7 xyoo) | $1,800–$3,500 (kev lag luam kwv yees) |
| Kwv yees net txhua xyoo txuag | $3,500–$6,000+ |
Lub sijhawm them rov qab ntawm 18–36 lub hlis feem ntau tau tshaj tawm rau cov khw muag khoom hauv qhov ntau no - luv dua rau kev ua haujlwm uas nquag nce qib lossis them nyiaj saum toj no- nruab nrab sijhawm ntxiv. Txhawm rau saib tob dua ntawm kev ua qauv no rau koj tus kheej lub khw, lubESL ROI tshuab xam zauv phau ntawv qhiathiabcov ncauj lus kom ntxaws txog tus nqinpog lub ntsiab sib txawv.
Dab tsi ua rau ROI rooj plaub nce lossis nqis
- SKU suav.Cov khw muag khoom nrog tsawg dua 200 SKUs thiab tus nqi ruaj khov tsis tshua pom muaj cov ntaub ntawv muaj zog . 400+ SKUs nrog kev hloov tshiab tsis tu ncua feem ntau yog cov neeg sib tw muaj zog tshaj plaws.
- Promotion zaus.Ntau markdowns txhais tau tias kev txuag nyiaj ua haujlwm sai dua.
- Cov nqi zog hauv zos.Cov neeg ua haujlwm siab dua cov nqi luv luv lub qhov rais them rov qab.
- Perishables ntim.Cov seem tshiab thiab txias yuav tsum tau hloov kho daim ntawv lo ntau zaus thiab feem ntau xa cov ntu ceev tshaj plaws -level ROI.
- Tus nqi yuam kev tam sim no.Yog tias qhov sib txawv ntawm tus nqi twb tau tsim cov nyiaj rov qab lossis kev sib txhuam ntawm cov neeg siv khoom, ESL tshem tawm cov nqi ntawd txij hnub ib.
Yuav Nrhiav Dab Tsi Thaum Xaiv ESL System rau Lub Khw Me
Hardware specs uas tseem ceeb ntawm qhov ntsuas no
- Zaub qhov ntau thiab tsawg.Cov txheej txheem tsim nyog suav nrog 1.5-2 ntiv tes rau cov txheej txheem txee ntug cim npe mus txog 4-7 ntiv tes rau cov khoom tsim thiab kev txhawb nqa endcap. SaibESL configurations rau khoom noj khoom haus ib puag ncigrau kev teeb tsa loj loj.
- Roj teeb lub neej.E- cov ntawv sau tsuas yog siv lub zog thaum cov ntsiab lus hloov pauv. Cov ntawv sau zoo feem ntau raug ntsuas rau 5–10 xyoo nyob rau hauv cov khoom noj khoom haus hloov tshiab zaus - txheeb xyuas qhov tseeb cov voj voog, tsis yog kev thov kev lag luam xwb.
- IP ntsuam xyuas thiab kev khiav hauj lwm kub - ob cais specs.IP65 npog cov plua plav thiab dej dav hlau tiv thaiv, tsim nyog rau ambient thiab tshiab seem. Lub Freezer aisles tseem xav tau qhov ntsuas kub ua haujlwm tsawg kawg yog -20℃lossis -25℃. Daim ntawv lo ntsuas IP65 tsis tuaj yeem ntsuas rau qhov ntsuas kub qis. Kos ob qho tib si thaum qhia cov khoom siv rau kev cia txias.
- Kev sib txuas lus raws tu qauv.ESL systems siv 2.4 GHz Wi-Fi, Sub-GHz xov tooj cua, lossis Bluetooth Tsawg Zog - txhua qhov muaj ntau yam sib txawv, cuam tshuam, thiab cov nqi rooj vag. Saib peb qhov sib piv ntawmBluetooth vs. Wi-Fi vs. Sub-GHz ESLkom phim txoj cai raws cai rau koj lub khw layout.
- Hloov tshiab ceev.Rau cov khw muag khoom uas khiav txhua hnub markdowns, lub kaw lus yuav tsum hloov kho tag nrho cov ntawv nyob rau hauv ob peb feeb. Saibrefresh tus nqi thiab tso saib kev ua haujlwmkev txiav txim siab ua ntej cog lus.
Plaub nqe lus nug nug ib tus neeg xa khoom ua ntej kos npe
- Lub tshuab POS twg koj koom nrog ib txwm muaj - yog kuv li ntawm daim ntawv teev npe?
- Leej twg yog tus tswv kev sib koom ua ke thaum kuv POS software hloov tshiab?
- Kev teeb tsa xav tau dab tsi ntawm kuv qhov kawg - tuaj yeem tsis yog- tus thawj tswj hwm lub khw muag khoom siv tau?
- Koj puas tuaj yeem muab cov neeg siv khoom siv ntawm cov khw muag khoom sib xws thiab POS teeb tsa?
Ntawm kev teeb tsa: rau 500-800 SKU khw,qhov txheej txheem feem ntau cuam tshuam nrogyog 2–4 lub rooj vag wireless txuas rau hauv qab nthab, cov ntawv sau rau cov txee uas twb muaj lawm, thiab kev sib txuas software rau koj cov ntaub ntawv tus nqi - feem ntau ua tiav hauv ib mus rau ob hnub nrog ib nrab ntawm - hnub ntawm kev cob qhia cov neeg ua haujlwm.
Thaum lub Electronic Shelf Label System yog - thiab tsis yog - Txoj Cai
ESL tsis yog txoj cai txav mus rau txhua lub khw muag khoom me me tam sim no. Daim ntawv txheeb xyuas no pab qhia meej qhov chaw koj sawv:
- Koj hloov kho tus nqi ntau dua ib zaug hauv ib lub lim tiam ntawm qhov nruab nrab
- Koj lub khw muaj 300 lossis ntau dua SKUs
- Koj muag cov khoom tshiab, cov khoom noj siv mis, lossis cov khoom puas tsuaj nrog cov cim tsis tu ncua
- Koj tau ntsib kev tsis sib haum xeeb los yog cov ntawv ceeb toom txog kev ua raws li cov nqi txee
- Koj them nyiaj dhau sijhawm tshwj xeeb kom ua tiav daim ntawv hloov pauv ua ntej hnub so lossis hnub so
- Cov neeg ua haujlwm turnover yog siab tshaj qhov koj xav tau
Yog tias plaub lossis ntau dua ntawm cov no siv tau, rooj plaub ROI tsim nyog rau kev soj ntsuam hnyav. Yog tias ob lossis tsawg dua siv - tshwj xeeb yog SKU suav qis dua 200 thiab tus nqi tsis tshua hloov - lej tsis muaj zog. Ib ntu - theem kev tsav tsheb tsuas yog npog koj txoj kev tshiab yog qhov qis dua - txoj kev pheej hmoo los tsim cov ntaub ntawv siv tiag tiag ua ntej cog lus rau kev nthuav tawm tag nrho.
ESL tseem ntxiv cov nqi qis hauv cov xwm txheej tshwj xeeb: raws caij nyoog pop- cov khw muag khoom, kev ua haujlwm nrog tus nqi ruaj khov, lossis cov khw muag khoom uas cov nqi tam sim no poob qis dua ob teev hauv ib lub lis piam. Txhawm rau saib seb lwm tus neeg muag khoom lag luam ywj pheej tau mus txog qhov kev txiav txim siab li cas, suav nrog cov uas pib nrog ib txoj kev taug kev,khaws- cov ntaub ntawv sib caismuab cov ntsiab lus tseem ceeb.
Pib pib
Qhov tseem ceeb tshaj plaws thawj kauj ruam yog tus lej meej ntawm tus nqi phau ntawv qhia tus nqi tiag tiag rau koj lub khw. Taug qab cov neeg ua haujlwm teev nyob rau ntawm daim ntawv lo- cov haujlwm muaj feem cuam tshuam ntau tshaj li peb mus rau plaub lub lis piam, muab koj cov nqi ua haujlwm tag nrho hauv ib teev, thiab faib nws txhua xyoo. Daim duab ntawd dhau los ua koj lub hauv paus ncaj ncees rau kev ntsuas txhua tus neeg xa khoom xa tuaj.
Cov tuam txhab muaj npe ESL feem ntau yuav muab tus tsav tsheb - me me - ntsuas ntsuas ntawm ib lossis ob txoj kab - ua ntej koj cog lus rau kev xa tawm tag nrho. Yog tias tus neeg muag khoom yuav tsis muab tus tsav los yog tus neeg siv khoom siv ntawm cov khoom sib piv, qhov ntawd tsim nyog sau cia. Tshawb nrhiavKev daws teeb meem ESLtsim los rau cov neeg lag luam khoom noj khoom haus ywj pheej thiab hauv cheeb tsam, lossis rauthov ib tsab ntawvRaws li koj lub khw muag khoom SKU suav thiab teeb tsa, Legoyo pab pawg tau ua haujlwm nrog me me - hom khw muag khoom txij li xyoo 2002.
Cov lus nug nquag
Cov ntawv txee hluav taws xob ntau npaum li cas rau lub khw muag khoom me me?
Ib qho -label hardware feem ntau sau los ntawm ob peb duas las rau theem pib e- ntawv cim npe rau $ 15– $ 25 rau cov chav loj lossis tshwj xeeb. Rau lub khw muag khoom 600-SKU, tag nrho cov nqi them rau cov khoom siv lub neej siv tau feem ntau sib piv cov txiaj ntsig tiv thaiv cov nqi them nqi ua haujlwm tsis tu ncua. Rautiag -cov ntaub ntawv xa mus thoob ntiaj tebthoob plaws SMB kev xa khoom noj khoom haus, qhov kev puas tsuaj no suav nrog cov neeg ua haujlwm them nyiaj tiag tiag. Ib txwm thov cov lus hais los ntawm yam tsawg kawg yog ob tus neeg muag khoom thiab nug txog cov nqi sau npe software.
ESL installation siv sijhawm ntev npaum li cas?
Rau 500-800 SKU lub khw, kev teeb tsa thawj zaug feem ntau yuav siv sijhawm ib mus rau ob hnub: txhim kho lub rooj vag, txiav cov ntawv rau cov txee, thiab txuas lub platform rau koj cov ntaub ntawv nqi. Kev cob qhia cov neeg ua haujlwm ntawm kev tswj software feem ntau yuav siv sijhawm ib nrab -hnub.
Cov ntawv txee hluav taws xob puas ua haujlwm nrog POS systems uas twb muaj lawm?
Feem ntau ESL platforms niaj hnub sib koom ua ke nrog cov khw muag khoom POS systems ntawm API lossis teem sijhawm sib pauv ntaub ntawv. Cov lus nug tseem ceeb yog leej twg tswj kev sib koom ua ke thaum koj POS hloov tshiab. Nug koj tus neeg muag khoom ncaj qha txog lub tshuab uas lawv txhawb nqa ib txwm muaj thiab seb puas muaj kev koom ua ke kev saib xyuas tsis tu ncua ntawm lawv sab.
Lub roj teeb lub neej ntawm lub txee hluav taws xob yog dab tsi?
E- cov ntawv sau tsuas yog siv lub zog thaum tso saib cov ntsiab lus hloov pauv, ua rau lawv ua haujlwm tau zoo. Feem ntau cov ntawv zoo e- cov ntawv sau tau ntsuas rau 5-10 xyoo raws li cov khoom noj hloov tshiab. LCD daim ntawv lo siv nyob rau hauv qhov chaw tshaj tawm siv lub zog ntau dua thiab feem ntau xav tau lub zog siv hluav taws xob lossis kev pabcuam ntau zaus. Rau kev sib piv technical, saib pebLCD vs. e-ink phau ntawv qhia.
Cov ntawv txee hluav taws xob puas tuaj yeem siv rau hauv cov khoom khov nab kuab?
Yog lawm, tab sis koj xav tau kho vajtse teev rau ib puag ncig ntawd. Tshawb xyuas ob qhov tshwj xeeb ntawm tus kheej: IP ntsuas (IP65 lossis siab dua rau kev tiv thaiv dej noo) thiab kev ua haujlwm kub (feem ntau ntsuas rau -20℃lossis -25℃rau kev lag luam freezers). Daim ntawv lo ntsuas IP65 tsis tuaj yeem ntsuas rau qhov ntsuas kub qis - paub meej tias ob qho tib si nrog koj tus neeg muag khoom ua ntej xaj khoom siv rau thaj chaw txias txias.
Dab tsi yog qhov tsawg kawg nkaus lub khw loj uas ua rau ESL tsim nyog?
Tsis muaj qhov tsawg kawg nkaus, tab sis cov khw muag khoom nrog tsawg dua 200 SKUs thiab tsis tshua muaj nqi hloov pauv (ib hlis lossis tsawg dua) tsis tshua pom muaj ROI rooj plaub. Qhov sib txawv tseem ceeb tshaj plaws yog tus nqi ntau zaus, tsis yog lub khw muag khoom loj - cov khw muag khoom tshwj xeeb me me uas khiav txhua hnub tshiab markdowns tuaj yeem pom kev them rov qab sai dua li lub khw muag khoom qhuav qhuav nrog tus nqi ruaj khov. Ib ntu - theem pilot yog qis dua - txoj kev pheej hmoo los tsim cov ntaub ntawv tiag tiag ua ntej kev nthuav tawm tag nrho.
