Freeman's 2024 Exhibitor Trends Report muab ib tug xov tooj ntawm cov thawj coj lub rooj muag khoom twb xav tias: 93% ntawm cov neeg tuaj koom hais tias cov hmoov lead zoo yog qhov tseem ceeb tshaj plaws, tab sis tsuas yog 49% qhia kev txaus siab rau lawv cov txiaj ntsig tau los. Lub caij no, cais kev tshawb fawb los ntawm Certain pom tias 94% ntawm cov neeg lag luam ntseeg tias lawv lub tuam txhab tsis hloov qhov kev tshwm sim ua rau hauv lub sijhawm. (cvent.com)
Ob qhov kev txheeb cais no piav txog cov teeb meem sib txawv. Thawj yog hais txog dab tsi tshwm sim ntawm lub rooj muag zaub. Qhov thib ob yog hais txog dab tsi tshwm sim tom qab.Interactive kiosk zaubhais thawj qhov teeb meem ncaj qha. Lawv tsis kho qhov thib ob -thiab ua piv txwv lwm yam nkim nyiaj.
Qhov kev sib txawv no tseem ceeb vim tias feem ntau cov neeg tuaj koom ntsib ob qho teeb meem ib txhij, thiab lawv txhawb ib leeg. Kev ntes cov ntaub ntawv tsis zoo ua rau kev ua raws li dav dav- nce; generic ua raws-nce tau ignored; ignored nthuav tawm ua rau tag nrho cov yeeb yam peev zoo li sau-tawm. Kiosks tuaj yeem rhuav tshem lub voj voog ntawm lub sijhawm ntes, tab sis tsuas yog tias cov txheej txheem qis qis tau npaj kom tau txais cov ntaub ntawv zoo dua.
Lub Capacity Bottleneck Tsis Muaj Nyiaj Txiag Rau
Ib tus kws tshaj lij kev tswj hwm cov khoom lag luam B2B complex-kev lag luam automation, kev lag luam software, cov khoom tsim tshwj xeeb- tuaj yeem cuam tshuam txog yim txog kaum tus qhua hauv ib teev. Tsis yog scans. Cov kev sib tham tiag tiag qhov kev tsim nyog tshwm sim, qhov twg koj kawm ncua sij hawm, txoj cai peev nyiaj, thiab seb qhov teeb meem lawv piav qhia yog ib qho uas koj qhov kev daws teeb meem tiag tiag.
Ntawm cov yeeb yam loj xws li IMTS, PACK EXPO, lossis Automate, tsheb khiav tsis sib npaug. Muaj qhov nce siab tom qab cov lus tseem ceeb thaum sawv ntxov, lwm qhov nruab nrab -nthwv dej yav tav su, thaj chaw tuag ntawm qhov kev sib tham. Thaum lub sijhawm nce siab, lub rooj muag khoom 20x20 nrog peb tus neeg sawv cev tsoo lub qab nthab ntawm tej zaum 30 qhov kev sib cuam tshuam zoo hauv ib teev thaum ntau pua tus neeg tuaj koom txav mus los ntawm cov kab uas nyob ib sab.
Kev sib tham sib kiosks ua haujlwm raws li kev ua haujlwm sib luag. Thaum cov neeg ua haujlwm koom nrog cov neeg xav tau qhov kev xav tau qhov tob tob, lub touchscreen tswj kev tshawb pom- txheej txheej kev sib cuam tshuam rau txhua tus neeg: cov khoom tsim, kev saib xyuas tshwj xeeb, kev ua yeeb yaj kiab, tus kheej- daim ntawv tsim nyog. Lub browser xws li tau txais kev pabcuam; lub zeem muag nrog ib qhov project tiag tiag tau nce ntxiv.
Captello tau sau txog qhov dynamic ntawm IAEE Expo! Expo! nyob rau hauv lig 2024, qhov twg lawv sib tham sib yees duab ua kom tiav ib tug 40% nres tus nqi tiv thaiv kev lag luam nruab nrab ntawm 30%, nrog rau nruab nrab lub sij hawm nyob ntev tshaj li yim feeb. Qhov ntawd yog kev koom nrog koj cov neeg ua haujlwm tsis tas yuav pib- tso lawv rau kev sib tham tsim nyog tshwm sim ib txhij nyob rau lwm qhov hauv lub rooj muag khoom. (captello.com)
Ua ntej Hardware, Tshawb xyuas koj cov txheej txheem
Rub cov ntaub ntawv los ntawm koj qhov kev qhia peb kawg thiab teb cov lus nug no ncaj ncees:
Qhov feem pua ntawm cov neeg raug ntes tau txais tus kheej ua raws li- nce li ntawm 72 teev? Tsis yog ib qho email loj heev -kev nthuav qhia tus kheej tiag tiag xa mus rau qee yam tshwj xeeb los ntawm kev sib tham lossis tus neeg tuaj saib qhov kev txaus siab.
Qhov feem pua ntawm cov ntaub ntawv txhuas suav nrog cov ntaub ntawv tsim nyog tshaj li cov ntaub ntawv tiv tauj? Sijhawm sijhawm, nyiaj txiag ntau, daim ntawv thov tshwj xeeb, kev txiav txim siab- ua lub luag haujlwm- txhua yam uas tso cai rau kev muag khoom tseem ceeb thiab kho tus kheej.
Lub sij hawm xa tawm ntawm lub rooj muag khoom mus rau CRM yog dab tsi rau thawj qhov muag muag? Tsis yog thaum tus thawj coj tau upload, tab sis thaum tib neeg ua tiag ua rau lawv.
Yog tias koj ua raws- tus nqi nce qis dua 50%, koj cov ntaub ntawv ua tiav qis dua 40%, lossis koj lub sijhawm nruab nrab ntawm kev xa tawm tshaj li tsib hnub, koj muaj cov txheej txheem teeb meem uas kiosks yuav daws tsis tau. Txhim kho qhov ua haujlwm ua ntej. Kev sib tham sib qhia ua kom nthuav dav txhua yam uas lawv pub rau hauv - suav nrog cov uas tawg.
Yog tias cov lej no muaj kev noj qab haus huv dua thiab koj lub caj dab yog qhov muaj peev xwm ntawm lub rooj muag zaub lossis cov ntaub ntawv khaws cia zoo, kiosks dhau los ua kev nqis peev raug cai. Lawv ntes tau cov ntaub ntawv tiav ntau dua (cov neeg tuaj saib lawv tus kheej- nkag cov ntsiab lus kom raug), lawv ntes nws digitally (tsis muaj qhov yuam kev los ntawm cov ntawv sau ntawv), thiab lawv ntes nws tsis tu ncua (tsis muaj lub sijhawm poob thaum muaj tsheb khiav).
Dab tsi Hardware Tiag Nqi
Peb theem sib haum rau cov tswv yim sib txawv ntawm lub rooj muag zaub thiab qhia daim ntawv qhia hnub.
Cov ntsiav tshuaj-raws li kev daws teeb meem ($200-$800)tuav cov hlau lead ntes ntawm cov yeeb yam hauv cheeb tsam, cov rooj sib tham, lossis ua cov chav nyob hauv cov rooj sib tham loj. Cov no khiav apps zoo li iCapture lossis Captello, sync rau CRM, thiab tsis tas yuav muaj chaw nyob hauv pem teb. Lawv yog lub ntsiab lus nkag rau cov neeg tuaj koom kuaj seb puas yog digital capture txhim kho lawv cov kev ntsuas qis ua ntej cog lus rau kev nqis peev loj.
Nruab nrab -ntau yam kev lag luam touchscreens ($2,000-$5,000)nyob rau hauv 32-43 nti ntau yam txhawb cov khoom configurations, video demonstrations, thiab interactive catalogs. Pem teb- sawv los yog counter-mounted, lawv yog cov neeg ua haujlwm teeb tsa rau hauv lub rooj muag khoom hauv kev lag luam loj. Cov theem no ua rau kev nkag siab thaum koj xav tautus kheej -kev pabcuammuaj peev xwm tsis dominating lub rooj muag khoom hneev taw.
Hwm sib tham sib qhia ($5,000-$15,000)ntawm 43 ntiv tes thiab saum toj no suav nrog ruggedized enclosures, integrated peripherals, los yog sab nraum zoov- ntsuas kev tsim kho. Island lub rooj muag khoom ntawm kev ua yeeb yam zoo tshaj plaws - qhov twg koj tab tom sib tw pom kev nrog kev tsim kho tshiab - ua kom pom tseeb rau qib no txawv dua li kev teeb tsa 10x10 inline.
Cov nqi uas tsis tshwm sim ntawm hardware quotes:
Kev txiav txim siab txog qhov tseem ceeb
Kev sib tham tshwj xeeb feem ntau nkim sij hawm ntawm cov kev txwv uas tsis cuam tshuam rau qhov tiag - lub rooj muag khoom ntiaj teb. Ob lo lus nug tsav xaiv rau B2B cov neeg tuaj koom; tus so yog suab nrov.
Kev sib txuas:
WiFi kev vam khom qhia txog latency thiab kev pheej hmoo poob. Yog tias koj tab tom ua haujlwm tiag tiag -lub sijhawm CRM sync, cov ntsiab lus video, lossis cov teeb tsa uas rub los ntawm huab databases, hardwired ethernet yog tib txoj kev ntseeg tau. Qhov no raug nqi ntau dua los ntawm cov kev pabcuam qhia thiab xav tau kev npaj thaum tsim lub rooj muag zaub, tab sis nws tiv thaiv qhov xwm txheej npau suav phem ntawm lub kiosk uas khov rau nruab nrab - ua qauv qhia thaum lub caij tsheb khiav ceev.
Touch technology:
Cov ntxaij vab tshaus capacitive xa cov xov tooj smartphone-zoo li kev teb tab sis tsis txhob sau npe hnab looj tes. Ntawm kev tsim khoom, kev nthuav qhia zaub mov, lossis ib qho ntsug uas cov neeg tuaj koom los ntawm qhov chaw tsim khoom, infrared kov panels tuav cov hnab looj tes thiab muab cov kav ntev ntawm tus nqi qis.
Kev ua raws li ADA teeb tsa lub cev tsis zoo rau Asmeskas kev xa tawm uas tsis tuaj yeem sib tham tau: qhov siab tshaj plaws kov qhov siab ntawm 48 ntiv tes los ntawm theem hauv pem teb, ncav cuag qhov deb li ntawm 10 ntiv tes, qhov tsawg kawg ib puag ncig tshem tawm ntawm 30x48 ntiv tes. Thawj -kev ua txhaum lub sij hawm muaj kev nplua txog $75,000. Cov neeg muag khoom uas tsim kev ua raws li cov qauv kev teeb tsa cawm koj los ntawm kev tshawb pom cov teeb meem thaum lub rooj teeb tsa.
Cov ntaub ntawv ntseeg tau yooj yim dua nrhiav, tab sis kev lag luam kwv yees kwv yees kwv yees li 18% ntawm cov khw muag khoom kiosks tsis yog - ua haujlwm tau txhua lub sijhawm. Nug cov neeg muag khoom tshwj xeeb txog kev saib xyuas tej thaj chaw deb, sau cov lus cog tseg rau lub sijhawm ua haujlwm, thiab lub sijhawm teb rau ntawm -qhov chaw txhawb nqa.
Rental, Purchase, los yog Neither
Cov yeeb yam txhua xyoo suav qhov teeb meem tsawg dua li cov ntsiab lus sib xws.
Exhibitors deploying tib yam khoom configurator los yog catalog interface nyob rau hauv ntau yam qhia tau hais tias- tib lub ntsiab lus, tib cov lus nug tsim nyog, tib CRM kev koom ua ke- pom tswv cuab them tawm nyob rau hauv ob lub caij nyoog ntawm tsib los yog ntau tshaj qhia nyob rau hauv ib xyoos.
Cov neeg tuaj koom yuav tsum muaj cov ntsiab lus sib txawv ntawm ib qho kev tshwm sim-cov khoom sib txawv, cov neeg yuav khoom sib txawv, sib txawv ntsug ua kom pom tseeb- tuaj yeem nrhiav kev xauj nrog rau ib qho - qhia cov nqi kho kom zoo ib yam thaum khaws cia yooj.
Ib qho xwm txheej uas nyiam mus yuav khoom: thaum cov khoom sib tham sib tham kuj tseem ua haujlwm rau cov tuam txhab hauv paus hauv paus, cov chaw faib khoom, lossis cov chaw ua yeeb yam mus tas li. Kho vajtse ROI txuas ntxiv tshaj li kev lag luam qhia thaum tib cov ntxaij vab tshaus txhawb nqa ntau lub ntsiab lus hauv koj txoj kev muag khoom.
Kev Txiav Txim Siab
Kiosks muab tus nqi meej thaum:
Kev khiav tsheb tsis tu ncua tshaj cov neeg ua haujlwm muaj peev xwm thaum lub sij hawm siab tshaj plaws. Cov khoom lag luam tau txais txiaj ntsig los ntawm tus kheej - kev tshawb nrhiav kev pabcuam ua ntej kev koom tes. Cov yeeb yam tsis muab cov ntaub ntawv cim npe, xav tau lwm txoj kev ntes. Cov txheej txheem kev muag khoom qis yog nyob ntawm cov ntaub ntawv tsim nyog uas cov ntawv luam theej ib leeg muab tsis tau.
Kiosks tsis tshua muaj feem cuam tshuam thaum:
Koj ua haujlwm boutique qhia qhov twg cov neeg ua haujlwm tuaj yeem koom nrog txhua tus neeg tuaj koom. Cov khoom yuav tsum tau ua qauv qhia lub cev uas cov ntxaij vab tshaus tsis tuaj yeem rov ua dua. Tshaj tawm - qhia cov txheej txheem tsis tuaj yeem nqus cov hmoov txhuas ntxiv. Kev txwv nyiaj txiag txhais tau tias kev nqis peev kiosk yuav txiav mus rau hauv ntau qhov kev xav tau zoo li cov neeg ua haujlwm lossis tsim lub rooj muag khoom.
Yog tias koj tsis npaj yuav yuav-thiab ntau tus neeg nyeem yuav tsis yog- ntawm no yog yuav ua li cas hloov:
Khiav cov txheej txheem tshawb xyuas tau piav qhia saum toj no. Rub koj qhov kev qhia peb kawg, suav ua raws li- nce tus nqi thiab cov ntaub ntawv tiav, txheeb xyuas qhov kev hloov pauv tiag tiag tawg. Yog hais tias qhov teeb meem yog downstream workflow, kho qhov ua ntej; tsis muaj kev yuav khoom kho vajtse pab.
Yog tias qhov kev tshuaj xyuas qhia txog qhov muaj peev xwm raws li qhov txwv tiag, sim nrog ib lub ntsiav tshuaj -raws li kev daws teeb meem ntawm koj qhov kev ua yeeb yam hauv cheeb tsam tom ntej. Taug qab seb nws tus kheej - kev pabcuam kev ntes txhim kho cov ntaub ntawv zoo thiab txo cov neeg ua haujlwm tsis muaj dab tsi. Siv cov ntaub ntawv ntawd los tsim cov ntaub ntawv lag luam rau kev nqis peev loj.
Yog tias koj tab tom ntsuas kev lag luam touchscreen xaiv thiab xav tau kom phim cov lus qhia tshwj xeeb rau lub rooj muag khoom xav tau, xauj cov teeb tsa ntawmnyob ntawd. Rau cov neeg tuaj koom tseem nyob rau theem kev tshuaj xyuas, pib qhov ntawd - qhov kev txiav txim siab kho vajtse los tom qab koj paub tias qhov teeb meem koj daws tau tiag tiag.
