Phau ntawv qhia no suav nrog cov kev txiav txim siab tsim qauv uas tseem ceeb: typography hierarchy, xim lub tswv yim, cov ntaub ntawv tseem ceeb, cov nqi ntawm lub siab lub ntsws, thiab cov ntsiab cai tib yam siv li cas thaum ua haujlwm nrog cov ntawv sau lossiselectronic shelf labels. Qhov twg muaj feem cuam tshuam, nws suav nrog cov lej tshwj xeeb, cov ntaub ntawv siv cuab yeej siv, thiab cov xwm txheej uas txoj cai dav dav ua haujlwm tawm tsam koj.
Typography: Tsim ib tug Hierarchy uas coj lub qhov muag
Kev xaiv Font yog qhov kev txiav txim siab tshaj plaws hauv nqe tsim qauv - thiab feem ntau mishandled. Lub hom phiaj tsis yog qhov pom kev pom hauv kev sib cais; nws tau txais cov neeg siv khoom qhov muag rau tus nqi ua ntej txhua yam sau npe.
Ob hom ntawv siab tshaj plaws.Ib qho rau thawj tus nqi thiab cov khoom npe; thib ob (yeem) rau kev txhawb nqa cov ntaub ntawv xws li chav tsev nqi lossis SKU. Ntau tshaj ob ua rau pom lub suab nrov tsis ntxiv cov ntaub ntawv tseem ceeb.
Teem ib qho piv txwv, tsis yog qhov loj me xwb.Thaum qhia tus nqi txhawb nqa nrog tus thawj, qhov piv txwv uas tuav hauv kev coj ua: tus nqi muag ntawm 100%, thawj qhov kev tawm tsam ntawm tus nqi ntawm 50-60% ntawm qhov loj. Thaum ob tus nqi tshwm sim ntawm tib qhov teev, cov neeg siv khoom yuav tsum paub seb qhov twg yog tam sim no - lub sijhawm ntxiv ntawm kev tsis meej pem yog kev sib txhuam koj tsim nrog tus tsim.
Sans-serif typefaces ua tau zoo tshaj qhov zoo nkauj ntawm qhov me me.Tsab ntawv thiab tso saib fonts degrade ntawm qhov loj me uas xav tau rau txee - cov ntawv ntug. Lub geometric lossis humanist sans -serif tseem pom tseeb ntawm 14pt thiab hauv qab hauv lub khw muag khoom sib txawv. Ib txwm sim koj cov ntawv luam tawm ntawm daim ntawv lo loj - tsis pom ntawm qhov screen ntawm 100%.
Rauelectronic shelf label systems, qhov kev txwv nruj ntxiv: e- ntawv renders ntawm taag pixel daws teeb meem, thiab nyias -stroked typefaces tawg ntawm me me. Bold- hnyav, qis- sib piv-stroke fonts ua tau zoo dua ntawm e- ntawv qhia.
Xim: Siv raws li qhov system, Tsis yog Kho kom zoo nkauj
Lub reflex yog liab. Liab sib txuas lus ceev ceev - uas zoo ib yam hauv khw muag khoom tus cwj pwm. Qhov teeb meem yog overuse: thaum txhua yam yog liab, tsis muaj dab tsi sawv tawm thiab lub teeb liab ploj.
Xim tsuas yog ua haujlwm raws li kev sib txuas lus thaum nws siv tas li nrog lub siab xav. Ib lub tswv yim pib lub moj khaum:
- Liab- sij hawm- txwv kev tshaj tawm, tshem tawm, muag muag flash
- Dub los yog tsaus charcoal- cov khoom zoo tshaj plaws, siab - cov khoom lag luam
- Ntsuab- organic, sustainable, los yog tshiab - pawg khoom
- Daj- tus nqi-tier lossis bulk pricing
- Dawb los yog nruab nrab- tus nqi pib tus nqi thoob plaws lub khw
Cov koom haum xim sib txawv ntawm cov kab lis kev cai thiab kev lag luam. Cov saum toj no qhia txog cov qauv sib xws hauv Western khw muag khoom cov ntsiab lus - validate tawm tsam koj cov neeg siv khoom tiag tiag ua ntej xauv hauv ib qho system.
Qhov sib piv tsis yog xaiv tau.CovWCAG 2.1 tus qauv nkag mus tau yooj yimteeb tsa qhov tsawg kawg nkaus 4.5: 1 qhov sib piv ntawm cov ntawv nyeem thiab keeb kwm yav dhau rau tus qauv - cov ntawv loj. Qhov kev ntsuas ntawd muaj txiaj ntsig zoo rau cov ntawv luam tawm: lub teeb grey ntawm dawb tsis ua nws, daj ntseg xiav ntawm nruab nrab -xiav tsis ua nws. Koj tuaj yeem tshawb xyuas txhua qhov sib xyaw ua ke hauv qab ib feeb nrog cov dawbWebAIM Contrast Checkerua ntej xa dab tsi los luam.
Kev sib raug zoo tseem ceeb npaum li qhov kev xaiv xim ntawm tus kheej. Yog tias liab txhais tau tias tshem tawm hauv txoj kab 3, nws yuav tsum txhais tau tias tshem tawm txhua qhov chaw. Kev siv tsis raug yuam kom cov neeg siv khoom rov- kawm txog qhov system txhua zaus lawv hloov ntu.
Cov Ntaub Ntawv Hierarchy: Txiav txim siab qhov tseem ceeb ua ntej koj tsim
Ua ntej kov ib qho layout, txiav txim siab seb qhov kev txiav txim ntawm cov ntaub ntawv tiag tiag pab cov neeg siv khoom. Nyob rau hauv feem ntau cov ntsiab lus ntawm cov khw muag khoom, cov kab ke no yog:
- Tus nqi muag khoom- pom tam sim ntawd, tsis muaj kev tshawb nrhiav
- Cov khoom npe lossis tus piav qhia luv luv- cov ntsiab lus txaus kom paub meej tias cov khoom raug
- Nqe sib piv- tsuas yog thaum muaj kev tshaj tawm lossis luv nqi
- Chav tsev nqi- ib 100g, ib oz, ib chav tsev - raws li txoj cai nyob rau hauv ntau lub khw
- Cov ntaub ntawv thib ob- SKU, barcode, cov lej sab hauv - me, hauv qab
Chav tsev tus nqi yog lub ntsiab feem ntau kho raws li kev xav tom qab. Hauv ntau lub lag luam - suav nrog EU, UK, thiab qhov chaw ntawm Asmeskas - tus nqi raug thiab raug cai yog qhov yuav tsum tau muaj kev cai lij choj, tsis yog kev nyiam tsim.Qhov tshwm sim ntawm qhov tsis raug lossis tsis muaj nqi qhiatxuas tau zoo dhau ntawm ib qho kev tsis txaus siab ntawm cov neeg siv khoom, thiab mus rau thaj chaw tswj hwm.
Cia qhov chaw dawb txaus. Cov lus qhia siv tau: tsawg kawg 8-10% ntawm daim ntawv lo dav raws li cov npoo ntawm txhua sab. Ib pawg neeg coob coob tsis qhia ntau ntxiv - nws ua rau cov ntaub ntawv uas twb muaj lawm nyuaj rau rho tawm.
Loj thiab saib nrug: Tsim rau lub txee, tsis yog lub vijtsam
Font loj ntawm tus nqi tag yuav tsum tau ntsuas rau qhov kev ncua deb nws yuav raug nyeem los ntawm - tsis yog nws zoo li hauv koj cov software tsim ntawm 100%.
- Txheem txee- cov ntawv ntug(ntau hom: 2 × 1 nti lossis 3 × 2 nti): nyeem los ntawm kwv yees li 60-90 cm. Tus nqi muag khoom tsawg kawg yog 18–22pt hauv nruab nrab - nyhav font. Chav tsev nqi yam tsawg kawg nkaus 10-12pt.
- Xaus-cap thiab aisle-header labels: saib ntawm 1.5-3 meters. Tus nqi tseem ceeb yuav tsum yog 36pt lossis loj dua.
- Hang tag: tuav ntawm caj npab ntev, yog li me me fonts tau txais - tab sis lub hierarchy tseem yuav tsum tau meej tam sim ntawd.
Qhov txiaj ntsig zoo tshaj plaws tsis muaj nqi: luam daim ntawv lo ntawm qhov loj me thiab taug kev rov qab mus rau cov neeg siv khoom saib deb. Nws yog cov kauj ruam uas feem ntau cov neeg tsim qauv hla vim nws zoo li pom tseeb - thiab nws yog qhov teeb meem nyeem ntawv feem ntau tau ntes tau.
Pricing Psychology thiab Tag Layout
Tus nqi tib yam, nthuav tawm txawv, ua rau kev yuav khoom sib txawv. Ob txoj kev tsim nyog tsim rau hauv koj qhov kev tsim qauv los ntawm qhov pib:
Charm pricing zaub.Cov nqi xaus rau .99 lossis .95 yog qhov tsis tu ncua pom tias qis dua lawv qhov sib npaug sib npaug. Thaum nthuav tawm cov nqi ntxim nyiam, cia tag nrho - tus lej feem cuam tshuam qhov muag pom - tus lej loj dua nrog tus lej me me rau cov xees yog ib txoj hauv kev uas nyeem ib txwm muaj thaum txhawb nqa qis dua - tus lej nkag siab.
Anchor nqi.Thaum uas qhia txog luv nqi, tus nqi qub yog qhov taw qhia uas ua rau tus nqi muag zoo li qhov nce. Muag nqi nyob rau hauv tag nrho cov xim, dominant loj. Thawj tus nqi hauv grey strikethrough ntawm kwv yees li 50-60% ntawm tus nqi muag khoom loj. A "Koj txuag $ X" callout tshem tawm kev puas siab puas ntsws arithmetic. Covframing effect nyob rau hauv kev muag khoom pricingpiav qhia vim li cas qhov kev teeb tsa no ua haujlwm tau ntseeg siab - cov ntsiab lus siv hloov pauv tus nqi zoo li cas, tsis yog qhov nws yog.
Qhov kev zam tsim nyog paub:rau siab -kawg muag, tus nqi sib npaug ($ 280 es tsis yog $ 279.99) feem ntau ua tau zoo dua tus nqi ntxim nyiam. Lawv taw qhia kev ntseeg siab thiab txhob txwm ua. Ua raws li koj tus nqi tso tawm kom pom zoo rau koj lub hom phiaj kev lag luam - tsis txhob siv txoj cai dav dav hauv cov ntsiab lus uas nws ua haujlwm rau koj.
Tsim Kev Xav Tau los ntawm Chaw Muag Khoom Ib puag ncig
Supermarkets thiab khw muag khoom nojua kom ceev ceev. Cov neeg siv khoom txav nrawm thiab luam tawm dav. High contrast, bold typography, thiab zoo ib yam xim coding cia cov neeg muas zaub cov ntaub ntawv yam tsis muaj qeeb. Kev pom tus nqi ntawm chav tsev yog qhov tseem ceeb - ob qho tib si rau kev ua raws cai thiab kev sib piv -kev coj tus cwj pwm mus yuav khoom hauv khw muag khoom noj.Electronic txee daim ntawv lo hauv khw muag khoom nojtau txais kev pom zoo los tswj cov zaus hloov tshiab thiab cov ntawv ntim uas cov ntawv -raws li cov tshuab tawm tsam nrog ntawm qhov ntsuas.
Boutique thiab khw muag khoom tshwj xeebmuaj ntau tus qauv tsim latitude. Cov cim yuav raug khaws, tshuaj xyuas, thiab qee zaum khaws cia. Cov khoom lag luam zoo qhia cov khoom lag luam zoo ua ntej cov khoom raug kov. Nqe tej zaum yuav txhob txwm tshaj tawm tsawg dua - tsim nyog rau kev tso npe hwm. Lub cim npe yog ib feem ntawm cov khoom kev paub, tsis yog cov ntaub ntawv taw qhia xwb.
Tsev muag tshuaj thiab kev kho mobzaum ntawm kev sib tshuam ntawm kev muag khoom thiab kev ua raws cai. Cov kev cai tswj hwm nruj dua thiab cov ntaub ntawv ceev yog siab dua - daim ntawv ntau npaum, pob loj, thiab tus nqi tsev txhua tus yuav tsum tau ua raws cai. Qhov no yog ib qhov clearest siv rooj raukhw muag khoom electronic shelf labels, uas lav tus nqi raug nyob thoob plaws cov khoom lag luam loj thiab ua kom yooj yim tswj kev ua raws cai.
Tsim Templates rau Digital Nqe Cim npe
Tsiv musdigital price tagsHloov cov kev sib tham tsim los ntawm lub cev ntau lawm mus rau template configuration. Cov hauv paus ntsiab lus tseem nyob tib yam - hierarchy, contrast, clarity - tab sis kev ua tiav yog txwv los ntawm qhov loj me thiab cov cuab yeej tso tawm.
Ib daim ntawv lo 2.9-inch e-paper muaj kwv yees li ntawm lub ntsej muag ntawm daim npav lag luam. Hauv qhov chaw ntawd, ua qhov tseem ceeb: lub npe khoom (tso tawm tsis tu ncua yog tias xav tau), tus nqi muag khoom (tseem ceeb), tus nqi tsev, thiab barcode lossis QR code. Ntxiv ntau daim teb ua rau txhua daim teb nyuaj nyeem.
Standard ob -xim e- ntawv (dub thiab dawb) yuav tsum tau bold, siab - sib piv fonts los ua kom huv si ntawm daim ntawv lo daws teeb meem. Plaub -xim e- ntawv - ntxiv xim liab thiab daj - rov qab muaj peev xwm tshaj tawm kev tsim qauv tshaj plaws yam tsis muaj kev hloov khoom siv thev naus laus zis. Lub tswv yim txiav txim siab ntawmLCD thiab e- cov ntawv cim txeeNws suav nrog kev hloov tshiab zaus, kev xav tau ntawm lub zog, thiab cov ntsiab lus pom, tsis yog kev nyiam tsim ib leeg.
Ua ntej ua tiav ib qho qauv ESL, sau nws nrog koj lub npe khoom ntev tshaj plaws thiab feem ntau nyuaj tshaj tawm qhov xwm txheej. Cov teeb meem uas tsis pom nrog cov npe khoom luv luv tau pom tseeb tam sim ntawd. Rau daim duab ua haujlwm tag nrho,ESL vs daim ntawv lo sib pivnpog cov nqi thiab kev ua haujlwm ntau tshaj qhov kev txiav txim siab tsim ib leeg tuaj yeem daws tau.
Cov cuab yeej rau kev tsim tus nqi cim npe
Rau daim ntawv-raws li cov ntawv, cov cuab yeej zoo nyob ntawm koj qhov ntim thiab qhov nyuaj:
- Canva- dawb, browser-raws li; ua haujlwm tau rau me me - cov lag luam muag khoom me me nrog cov qauv tsim tshwj xeeb
- Adobe Illustrator- kev lag luam tus qauv rau precision daim ntawv lo tsim ua haujlwm
- Avery Design & Sau- cov cuab yeej pub dawb ua kom zoo rau kev luam ntawv ntawm cov ntawv sau npe Avery; siv tau rau cov txee qub -tag hom
- BarTender los yog NiceLabel- kev sib txawv ntawm cov kws tshaj lij- cov ntaub ntawv sau npe software rau kev ua haujlwm luam tawm cov ntim siab nrog cov ntaub ntawv sib txawv ntawm ib daim ntawv lo
Rau cov tshuab ESL digital, tus qauv tsim qauv yog tswj hwm hauv tus neeg muag khoom kev tswj hwm platform. Template customization xaiv txawv heev ntawm cov chaw muab kev pab - paub meej tias muaj dab tsi muaj ua ntej cog lus rau ib qho system.
Rau qhov sib piv kuaj ua ntej ntau lawm: lubWebAIM Contrast Checkeryog dawb, siv nyob rau hauv ib feeb, thiab tshem tawm cov kev kwv yees los ntawm 4.5: 1 pib.
Six Common Price Tag Design mistakes
- Muaj ntau hom ntawv:Ntau tshaj li ob ua suab nrov tsis ntxiv cov ntaub ntawv. Kho: txhais ib qho tseem ceeb thiab ib qho kev txhawb nqa font thiab siv lawv tsis tu ncua hla lub khw.
- Qhov sib txawv tsis txaus:Cov ntawv daj ntseg ntawm cov keeb kwm yav dhau los ua tsis tiav hauv lub khw muag khoom tiag tiag. Txhim kho: khiav txhua qhov xim sib xyaw ua ke los ntawm kev ntsuas qhov sib piv ua ntej yuav luam tawm.
- Sib npaug- tus nqi qub thiab muag khoom:Cov neeg siv khoom yuav tsum tsis txhob ua kom paub tias tus lej twg yog tam sim no. Kho: muag tus nqi tseem ceeb; thawj tus nqi me me hauv grey strikethrough.
- Tsim ntawm qhov screen scale:Ib daim ntawv uas nyeem kom meej ntawm koj lub monitor tuaj yeem nyeem tsis tau ntawm lub txee nyob deb. Kho: luam tawm thiab sim ntawm qhov pom qhov deb ua ntej ua tiav.
- Tsis muaj kev tsim system:Txawv tag tsim nyob rau hauv lub department tsim ib tug fragmented kev. Txhim kho: tsim kom muaj lub cim npe thiab siv nws lub hom phiaj - kev sib txawv yuav tsum txhob txwm ua, tsis yog qhov yuam kev.
- Overloaded ESL templates:Cov ntxaij vab tshaus me yuav tsis nyeem tau sai. Kho: txheeb xyuas tsib qhov tseem ceeb thiab txiav txhua yam ntxiv.
FAQ
Q: Dab tsi font yog qhov zoo tshaj plaws rau cov nqi muag khoom?
A: Ib qho huv sans -serif font ua tau zoo tshaj plaws ntawm qhov me me uas yuav tsum tau muaj rau txee- cov ntawv ntug. Cov kab mob stroke ntev tuav tau nyob rau hauv cov teeb pom kev sib txawv; kho kom zoo nkauj lossis tsab ntawv typefaces tsis. Rau boutique hang tags nyeem ntawm caj npab ntev, ntau cov fonts nthuav tawm ua haujlwm tau - tab sis lawv ua tsis tiav ntawm cov khoom txee. Xijpeem koj xaiv, sim nws luam tawm ntawm daim ntawv lo tiag ua ntej ua.
Q: Dab tsi yog txoj hauv kev zoo tshaj plaws los tso saib qhov luv nqi ntawm tus nqi?
A: Tus nqi muag hauv cov xim sib txawv (liab yog ntau, tab sis yuav tsum tau siv tas li), ntawm qhov loj me. Thawj tus nqi hauv grey strikethrough ntawm kwv yees li 50-60% ntawm tus nqi muag khoom loj. Ib qho "Koj txuag $ X" callout nyob ze tshem tawm qhov kev xav tau ntawm kev puas siab puas ntsws. Thaum ob tus nqi tshwm sim ntawm qhov loj me, cov neeg siv khoom yuav tsum paub seb qhov twg yog tam sim no - qhov kev sib txhuam yog tsim los ntawm kev tsim, tsis yog kev nce qib.
Q: Puas yog cov ntawv txee hauv hluav taws xob txwv kev xaiv tsim?
A: Ob -xim e- ntawv txwv koj rau xim dub thiab dawb, uas suav nrog tus nqi zoo. Plaub -xim e- ntawv (ntxiv liab thiab daj) tuav cov kev xav tau tshaj tawm. LCD-raws li ESLs txhawb cov xim tag nrho. Txhua hom ntawv yuav tsum tau ua tib zoo xav txog qhov hnyav font thiab hierarchy hauv ib cheeb tsam me me. E- cov ntawv cim npe muab cov txiaj ntsig zoo dua - kev siv hluav taws xob tsawg, nyeem tau zoo sab nraum zoov, thiab roj teeb lub neej ntev - uas ua rau cov xim tsis muaj txiaj ntsig rau feem ntau cov txee- cov ntawv thov ntug.
Q: Puas muaj kev cai lij choj rau tus nqi tsim?
A: Yog, thiab lawv txawv ntawm kev ua lag luam. Chav ntsuas tus nqi yuav tsum muaj nyob rau hauv lub EU, UK, qhov chaw ntawm Teb Chaws Asmeskas, thiab Australia, thiab lwm yam. Cov kev xav tau feem ntau suav nrog cov ntaub ntawv dab tsi yuav tsum tau nthuav tawm, yam tsawg kawg nkaus legibility rau qhov yuav tsum tau ua, thiab kev tso kawm txheeb ze rau cov khoom. Tshawb xyuas cov kev cai rau koj lub lag luam ua ntej ua tiav ib qho kev tsim qauv - qhov tshwm sim ntawm kev tsis ua raws - ua raws li kev zoo nkauj.
Kab hauv qab
Tus nqi tsim txiaj zoo yog qhov kev txiav txim siab, tsis yog ib qho haujlwm - sijhawm. Cov kev xaiv uas tseem ceeb - font hierarchy, contrast, cov ntaub ntawv tseem ceeb, sib xws - yuav tsum tau ua ib zaug thiab siv kev ntseeg siab ntawm qhov ntsuas. Ib daim ntawv uas yuav tsum tau siv zog los nyeem yog nquag ua haujlwm tawm tsam kev muag khoom.
Yog tias qhov ntim, hloov pauv zaus, lossis qhov yuav tsum tau muaj ntawm koj lub khw muaj cov ntawv tshaj tawm -raws li tus nqi,nkag siab tias cov ntawv txee hluav taws xob ua haujlwm li casyog ib kauj ruam tom ntej uas siv tau. Cov qauv tsim yog tib yam. Qhov kev ua tiav yog sai dua, muaj tseeb dua, thiab zoo sib xws ntawm qhov ntsuas.
