Cov Lus Qhia los ntawm Tebchaws Asmeskas Qhov Loj Tshaj Plaws ESL
Lub khw muag khoom yog nyob ntawm qhov hloov pauv. Tshaj li ib nrab ntawm cov khw muag khoom hais tias lawv cov cuab yeej siv tam sim no tsis tuaj yeem ua raws li qhov chaw lag luam yuav tsum mus. Kev nqis peev digital feem ntau siv mus tas li kom them nyiaj. Tab sis Walmart tau txiav txim siab nws tawm - tsis yog los ntawm cov neeg tsav nkoj me uas tsis tau mus qhov twg los xij, tab sis dhau los ntawm tag nrho - nplai digitalization uas yog qhov pib hloov pauv li cas Asmeskas cov khw muag khoom loj tshaj plaws ua haujlwm.
Yuav ua li cas Walmart siv Electronic Shelf Labels los txhim kho lub khw muag khoom
Thaum Lub Rau Hli 2024, Walmart tau tshaj tawm cov phiaj xwm xa cov ntawv txee hluav taws xob thoob plaws 2,300 Asmeskas khw muag khoom los ntawm 2026. Txog rau lub Kaum Ob Hlis 2024, lub tuam txhab txuas ntxiv nws daim ntawv cog lus nrog cov kws muab kev pabcuam thev naus laus zis VusionGroup rau ntau dua $ 1 billion, ua kom nrawm rau kev nthuav tawm rau tag nrho 4,600 US khw. Qhov no sawv cev rau qhov loj tshaj plaws ESL xa tawm hauv North American khw muag khoom keeb kwm - kwv yees li 400 txog 500 lab tus nqi digital tags hla ntau dua 120,000 cov khoom hauv ib lub khw.
Rau cov khw muag khoom nug cov lus nug tseem ceeb-Koj yuav ua li cas hloov kho tshiab yam tsis tau ua txhaum dab tsi uas twb ua haujlwm lawm?-Walmart's transformation muaj cov ncauj lus kom ntxaws.
Qhov Ntsuas ntawm Walmart's Challenge
Ua ntej mus rau digital, Walmart tau ntsib cov teeb meem kev ua haujlwm paub txog cov khw muag khoom txhua qhov chaw. Txhua lub khw muag khoom ntau tshaj 120,000 cov khoom, txhua tus xav tau tus nqi tag. Txhua lub lim tiam, khw muag khoom ua ntau txhiab tus nqi hloov tshiab rau cov khoom tshiab, Rollbacks, thiab markdowns. Thaum lub sij hawm ncov lub caij, lub ntim escalates dramatically.
Qhov tseeb niaj hnub ntawm ntawv-raws li tus nqi tsim muaj kev sib txhuam loj:
Kev ua haujlwm- hloov pauv tus nqi hnyavsiv sij hawm sib koom ua ke uas tuaj yeem mus rau kev pab cov neeg siv khoom. Tus nqi hloov tshiab uas yuav tsum tau ua ob hnub tag nrho ntawm phau ntawv ua haujlwm tam sim no ua tiav hauv feeb nrog ESL thev naus laus zis.
Tus nqi sib txawvnruab nrab ntawm cov cim npe txee thiab taw tes- ntawm-muag tshuab tsim cov nyiaj them poob haujlwm. Cov neeg siv khoom yuav nqa cov khoom tuaj rau hauv daim ntawv sau npe nkaus xwb kom pom cov nqi tso tawm tsis sib xws li qhov sib xws li - hom kev paub uas cuam tshuam kev ntseeg sai sai.
Txwv kev txhawb nqa agilityua rau nws yuav luag tsis tuaj yeem koom tes muag muag lossis teb rau kev sib tw nqi txav hauv lub sijhawm. Thaum koj tso siab rau cov neeg koom nrog taug kev aisles nrog cov phom phom, pib ua tus nqi nce qib thoob plaws ntau txhiab lub khw muag khoom tsis yog qhov tseeb.
E-kev ua lag luam ua kom tiav cov kev sib twloj hlob raws li kev txiav txim hauv online tau nce. Cov neeg koom nrog khaws cov xaj xaj kom xa khoom thiab kev khaws cia yuav tsum muaj txoj hauv kev nrawm dua los nrhiav cov khoom hla cov phiaj xwm loj hauv pem teb.
US Market Shift
Walmart's ESL kev saws me nyuam yog qhov tseem ceeb tshaj plaws rau North American khw muag khoom lag luam, uas ib txwm ua lag luam nyob sab Europe hauv kev siv cov cuab yeej thev naus laus zis. Cov laj thawj rau qhov kev tsis txaus siab txog keeb kwm no suav nrog tus nqi qis ntawm cov ntawv sau ib txwm muaj (ib puag ncig 5 xees ib daim ntawv piv rau $ 5 lossis ntau dua rau ESLs) thiab cov peev nyiaj ua ntej uas xav tau rau kev xa tawm.
Txawm li cas los xij, toj roob hauv pes tau hloov pauv ntau heev. Kev nce nqi zog, qhov nyuaj ntawm omnichannel, thiab qhov xav tau tiag tiag - lub sij hawm tus nqi nqi synchronization ntawm online thiab hauv -cov khw muag khoom tau hloov pauv cov lej. Walmart qhov kev txav mus los yuav tsum ua kom ceev ESL kev saws me nyuam thoob plaws tag nrho Asmeskas cov khw muag khoom.
Cov ntaub ntawv kev lag luam lees paub qhov kev cuam tshuam no. ESL kev xa khoom tau nce los ntawm tsuas yog ntau dua 100 lab units hauv ib lub hlis twg mus txog ze li 200 lab units hauv lub quarter thib ob ntawm 2025-ib 211.4% xyoo-tshaj -xyoo nce-tsav feem ntau los ntawm Walmart txoj kev xa tawm.
ESLs ua haujlwm li cas
Cov ntawv txee hluav taws xob siv E-ink (electrophoretic zaub) thev naus laus zis- tib daim ntawv-zoo li cov ntxaij vab tshaus pom hauv e- nyeem ntawv. Tsis zoo li LCD cov duab, E- cov ntxaij vab tshaus number case qhia txog lub teeb pom kev nyob ib puag ncig es tsis yog tawm ntawm lawv tus kheej, tsim cov duab uas zoo li cov ntawv luam tawm thiab nyob twj ywm nyeem tau hauv txhua lub khw muag khoom teeb pom kev zoo, los ntawm txhua lub kaum sab xis saib.
Kev siv hluav taws xob tsawg heev. Vim tias E- number case qhia tsuas yog siv lub zog thaum cov duab hloov pauv, cov roj teeb feem ntau siv tau tsib xyoos lossis ntau dua nrog cov qauv hloov tshiab txhua hnub. Tsis xav tau kev txuas ntxiv -tags mount siv clips, hooks, los yog sib nqus txuas rau cov qauv txee.
Walmart qhov kev xa tawm feem ntau yog siv cov cim me me hauv 1.5-inch mus rau 3-inch ntau yam, uas suav rau feem ntau ntawm cov ntawv txee hauv lub khw muag khoom. Mid-loj cim npe (4 mus rau 6 ntiv tes) tuav txog 5.5% ntawm kev xa tawm ntim, feem ntau muab tso rau cov khoom uas xav tau cov ntaub ntawv ntxaws ntxaws lossis pom ntau dua.
Qhov Loj Xaiv los ntawm Khw Hom
Xaiv qhov loj ESL yog nyob ntawm hom khoom, txee layout, thiab cov neeg siv khoom saib deb:
Compact tag (2.66 "mus rau 4.2")ua haujlwm zoo rau tus nqi txee tus nqi hauv lub tsev muag khoom loj, khw muag khoom yooj yim, thiab thaj chaw uas muaj qhov sib sib zog nqus. Qhov ntau thiab tsawg no sib npaug visibility nrog kev siv cov txee ntug vaj tse.
Nruab nrab-ntau tag (5.8")muab qhov zoo tshaj qhov sib npaug ntawm kev pom thiab yooj yim rau feem ntau cov ntawv thov hauv khw. Lawv ua raws li cov ntaub ntawv ntxiv xws li kev tshaj tawm hu xov tooj, tus nqi ntawm cov tswv cuab, lossis cov ntsiab lus ntawm cov khoom lag luam thaum ua raws li tus qauv daim ntawv lo tuav cov ntsia hlau.
Loj hom cim npe (7.3 "+) pab endcaps, bulk displays, thiab departments uas cov neeg muas zaub saib los ntawm ntau dua nyob deb. Cov khoom siv hluav taws xob, cov khoom siv hauv tsev, thiab cov khoom siv hauv tsev khaws khoom ib puag ncig tau txais txiaj ntsig los ntawm cov ntxaij vab tshaus loj dua no.
LCD digital signage (10.1 "mus rau 15.6")ua haujlwm siab - qhov chaw tshaj tawm cuam tshuam -endcaps, kev tshaj tawm cov khoom tshiab, thiab cov khoom tshwj xeeb uas tau txais txiaj ntsig los ntawm kev muaj peev xwm ua yeeb yaj kiab thiab cov yeeb yaj kiab zoo nkauj. Cov no xav tau kev sib txuas hluav taws xob tab sis xa cov kev cuam tshuam rau qhov pom uas cov duab zoo li qub tsis tuaj yeem phim.
Kev ntsuas kub
Standard E- cov ntawv cim ua haujlwm muaj kev ntseeg siab ntawm 0℃thiab 40℃(32℃F txog 104℃F), ua rau lawv tsim nyog rau cov chaw muag khoom thiab cov tub yees. Lub Freezer ib puag ncig qis dua -18℃(0℃F) yuav tsum muaj qhov sib txawv ntawm qhov kub thiab txias nrog kev tiv thaiv kom haum. Cov khw muag khoom yuav tsum qhia qhov ntsuas kub thaum lub sijhawm yuav khoom kom tsis txhob muaj teeb meem sib xws hauv cov chaw txias txias.
Kev hloov pauv kev ua haujlwm: Cov txiaj ntsig tiag
Walmart cov txiaj ntsig tau qhia txog kev ua haujlwm cuam tshuam ntawm kev xa tawm ESL dav.
Pricing efficiency nceua yeeb yam. Cov kev hloov tshiab uas yuav tsum tau siv ob hnub ntawm kev siv tes ua tam sim no ua tiav hauv feeb. Me@Walmart app tso cai rau cov neeg koom nrog ua cov nqi hloov tshiab nrog ob peb nias, thawb cov kev hloov pauv ncaj qha rau cov ntawv hla lub khw hauv pem teb.
Tus nqi raug txhim khoraws li qhov system tshem tawm phau ntawv txhais lus yuam kev. Thaum cov nqi hloov pauv hauv Walmart cov tub lag luam tshuab, lawv cia li synchronize rau cov ntawv cim txee- tshem tawm qhov sib txawv uas keeb kwm ua rau muaj kev tsis sib haum xeeb.
Sib koom ua haujlwm hloov pauvlos ntawm qis-nqi rov ua haujlwm rau cov neeg siv khoom- ntsib cov haujlwm. Raws li ib pab pawg neeg ua haujlwm Walmart tau sau tseg, cov neeg koom tes tam sim no tuaj yeem siv sijhawm ntau los pab cov neeg siv khoom thiab sijhawm tsawg dua ntawm cov haujlwm rov ua dua xws li phau ntawv tus nqi hloov pauv.
E-kev ua lag luam ua kom tiav nrawmlos ntawm "xaiv-rau- teeb" ua haujlwm. Thaum cov koom tes hauv khw tuaj tos cov xaj xa khoom lossis tuaj tos, ESL cim npe flash LED qhia coj lawv ncaj qha rau cov khoom. Nrog e- lag luam tam sim no sawv cev rau 18% ntawm Walmart cov nyiaj tau los tag nrho- thiab kev xaj khoom noj hauv online txuas ntxiv mus ntxiv - lub peev xwm no tau dhau los ua qhov tseem ceeb.
Stock replenishment simplifieslos ntawm "cov khoom lag luam-rau- teeb" cov yam ntxwv uas siv tib lub ntsuas LED kom pom cov txee yuav tsum tau saib xyuas. Cov neeg koom tes tuaj yeem txheeb xyuas sai sai thiab qhov chaw nyob qis - cov khoom lag luam yam tsis tau kuaj xyuas txhua lub txee.
Tshaj Tawm Tus Nqi: Kev Sib Txuas Omnichannel
Walmart's ESL xa tawm yog ib feem ntawm kev hloov pauv digital dav dav tsim kom muaj peev xwm omnichannel tseeb. Lub tuam txhab tau mus txog 93% tib yam -hnub kev pab them nqi xa khoom thoob plaws hauv Asmeskas tsev neeg, nrog rau kev npaj yuav txuas ntxiv mus rau 95% los ntawm lig 2025. Ntau tshaj li ib nrab ntawm e- lag luam ua tiav qhov chaw ntim tam sim no ntws los ntawm - tiam tom ntej automated chaw.
Cov ntawv txee digital txuas rau qhov ecosystem no hauv ntau txoj hauv kev:
Tiag -lub sij hawm cov khoom muag pom pomtxhim kho raws li ESL cov ntaub ntawv sib koom ua ke nrog cov khoom tswj cov khoom siv. Tib qhov kev tsim kho tshiab uas hloov kho cov nqi tuaj yeem taug qab cov khoom muaj, chij tawm - ntawm - cov khoom lag luam, thiab kev sib koom ua ke ntxiv.
Tus nqi sib xws ntawm cov channelua tiav thaum nyob rau hauv -cov nqi khw muag khoom hloov tshiab los ntawm tib lub tshuab tsav tus nqi online. Cov neeg siv khoom tshawb xyuas cov nqi ntawm Walmart app pom tib cov ntaub ntawv tso tawm ntawm cov cim npe.
Cov neeg siv khoom paub txog kev txhim khotxuas ntxiv mus muab cov ntaub ntawv ntau ntxiv ntawm qhov kev txiav txim siab. ESL cov cim npe tuaj yeem tso saib QR cov lej txuas mus rau cov ntsiab lus ntawm cov khoom lag luam, cov ntaub ntawv khoom noj khoom haus, cov ntaub ntawv nrhiav, lossis kev tshuaj xyuas cov neeg siv khoom- nqa cov peev txheej tshawb fawb hauv online rau kev yuav khoom.
Kev tshaj tawm thiab khw muag khoom kev sib koom ua keqhib qhov muaj peev xwm tshiab. Walmart lub khw muag khoom tshaj tawm kev lag luam tau tshaj $ 4.4 nphom hauv cov nyiaj tau los txhua xyoo hauv 2024. Cov ntawv txee digital tuaj yeem muaj peev xwm nthuav tawm cov khoom lag luam - txhawb nqa cov ntsiab lus lossis cov phiaj xwm tshaj tawm, tsim cov nyiaj tau los tshiab.
Kev ua tiag tiag
Cov khw muag khoom soj ntsuam ESL xa tawm yuav tsum nkag siab tias cov thev naus laus zis tsis yog ntsaws-thiab- ua si. Kev ua tiav yuav tsum tau ua tib zoo npaj nyob rau ntau qhov ntev.
Kev sib koom ua ke
ESL cov ntaub ntawv ntws los ntawm ERP lossis POS systems ntawm APIs, kev sib txuas ntawm cov ntaub ntawv, lossis cov ntaub ntawv xa tawm. Cov khw muag khoom loj hauv software feem ntau muab ua ntej- cov khoom sib txuas ua ke, tab sis cov txheej txheem kev cai yuav xav tau kev txhim kho. Cov pab pawg kws tshaj lij yuav tsum koom nrog ESL cov neeg xa khoom thaum ntxov hauv cov txheej txheem npaj los qhia txog kev sib koom ua ke thiab cov sijhawm teem sijhawm.
Kev ntsuam xyuas qhov chaw
Cov kev tshawb fawb hauv lub khw muag khoom txheeb xyuas cov kev xav tau ntawm qhov chaw nres tsheb, tag nrho cov khoom los ntawm lub tuam tsev, thiab cov kev daws teeb meem rau ib puag ncig tshwj xeeb xws li lub freezers, endcaps, lossis tsis yog -txoj kev txee. Cov teeb liab kev pab cuam, mounting xaiv, thiab lub hwj chim nkag (rau txhua yam LCD Cheebtsam) txhua yam yuav tsum tau npaj ua ntej. Kev hla cov kauj ruam no ua rau muaj qhov tsis sib xws thiab cov khoom muag tsis txaus thaum lub sijhawm tso tawm.
Pilot Ua ntej Scale
Walmart pib nrog lub khw muag khoom tsav hauv Grapevine, Texas ua ntej tshaj tawm kev xa tawm dav dua. Pib nrog ib lub tuam tsev lossis ib txoj kev tso cai rau cov pab pawg kom lees paub tias cov nqi sib txuas kom raug, cov kev hloov tshiab tshwm sim nyob rau hauv lub sijhawm tsim nyog, thiab cov neeg ua haujlwm hauv khw tuaj yeem ua haujlwm tshiab. Kev daws teeb meem ntawm me me yog qhov pheej yig dua li kev daws teeb meem thoob plaws ntau txhiab lub khw.
Kev cob qhia thiab kev hloov pauv
Cov pab pawg hauv khw xav tau cov txheej txheem meej rau kev khi cov cim npe rau cov khoom lag luam, daws teeb meem offline daim ntawv lo, thiab ua raws cov txheej txheem nce ntxiv rau cov teeb meem kev lag luam. Cov ntaub ntawv ntawm cov xwm txheej sib txawv txwv tsis pub IT pab pawg los ntawm kev hu xov tooj rau cov teeb meem niaj hnub. Lub hom phiaj yog txhawb cov neeg koom nrog hauv khw los ua tus tswv cuab hauv lawv cov haujlwm niaj hnub.
Hais txog Kev Cuam Tshuam
Dynamic Nqe Lus Nug
ESL thev naus laus zis ua rau muaj kev hloov pauv sai sai, nug cov lus nug txog "surge pricing"- kho cov nqi raws li qhov xav tau, lub sijhawm ntawm hnub, lossis lwm yam. Walmart tau hais meej meej tias nws tsis muaj kev npaj los siv tus nqi dynamic hauv txoj kev dav hlau lossis caij tsheb -cov kev pabcuam sib koom ua. Lub hom phiaj yog kev khiav hauj lwm efficiency, tsis yog tus nqi manipulation.
Kev tshawb fawb los ntawm University of California Rady Tsev Kawm Ntawv ntawm Kev Tswj Xyuas (Lub Xya Hli 2025) pom tias cov khw muag khoom lag luam tsis koom nrog cov nqi dynamic ntau txawm tias muaj peev xwm thev naus laus zis. Qhov kev sib tw ntawm cov khw muag khoom noj khoom haus thiab cov neeg siv khoom xav tau nyob ib puag ncig tus nqi sib xws txwv tsis pub cov khw muag khoom siv tau tiag tiag - lub sijhawm muaj peev xwm ntawm tus nqi.
Sustainability cuam tshuam
Kev xa tawm ESL txhawb nqa cov hom phiaj ib puag ncig los ntawm kev tshem tawm cov ntawv pov tseg los ntawm kev luam ntawv tas li. Walmart siv roj teeb-tsawg ESL thev naus laus zis siv los ntawm cov ntse rails nrog ultra- qis- fais fab txuas Bluetooth- txo qhov cuam tshuam ib puag ncig piv rau cov kev daws teeb meem uas yuav tsum tau hloov roj teeb ntau zaus. Lub neej ua haujlwm ntev ntawm E- cov ntawv luam tawm (tsib xyoos lossis ntau dua) txo qis ib puag ncig hneev taw piv rau lwm cov ntawv pov tseg.
Consumer Trust
Pob tshab, tus nqi raug tseeb ua rau muaj kev ntseeg siab los ntawm kev tshem tawm qhov kev ntxhov siab ntawm txee - rau - qhov kev txiav txim tsis sib xws. Ntshiab ESL cov lus qhia tuaj yeem muab cov ntaub ntawv khoom ntau dua li cov ntawv cim uas muaj peev xwm ua tau, suav nrog cov ntsiab lus nrhiav, cov ntaub ntawv tsis haum, lossis cov ntawv pov thawj kev ruaj ntseg. Cov thev naus laus zis ua kom pom tseeb dua li tsis pom nws.
Cov kev xaiv thev naus laus zis rau kev xav tau sib txawv
E-Ink Electronic Shelf Labels
Lub tshuab ua haujlwm rau cov khoom loj - rollouts. Daim ntawv-zoo li kev nyeem tau yooj yim, kev siv hluav taws xob tsawg, thiab kev teeb tsa yooj yim ua E- number case zoo rau tus nqi txee tus nqi thoob plaws ntau txhiab SKUs. Walmart qhov kev xa tawm qhia tau hais tias E- cov ntaub ntawv npog tag nrho yog ob qho tib si kev ua tau zoo thiab kev lag luam muaj txiaj ntsig ntawm qhov loj heev.
Cov ntsiab lus tseem ceeb los ntsuas:
Zaub daws teeb meem thiab sib pivrau kev nyeem tau thoob plaws qhov pom kev deb
Kev sib txuas lus raws tu qauv(Bluetooth, proprietary RF, Wi-Fi) cuam tshuam rau kev hloov tshiab ceev thiab cov kev xav tau hauv vaj tse
LED qhov taw qhia muaj peev xwmrau xaiv-rau- teeb thiab Tshuag- rau- teeb pom kev zoo
Kev them nyiaj yug NFCrau cov neeg siv khoom sib tham nta
Qhov kub thiab txiasrau compatibility nrog cov tub yees ib puag ncig
Mounting xaivtxuam cov txee rail systems uas twb muaj lawm
LCD Digital Signage
Vibrant qhia muaj peev xwm ua yeeb yaj kiab rov qab thiab cov ntsiab lus dynamic pab lub hom phiaj sib txawv dua li cov qauv E- cov ntawv cim. Cov yeeb yaj kiab ua qauv qhia khoom, tig cov duab tshaj tawm, thiab lub sijhawm suav rov qab tsim kev koom tes uas cov duab zoo li qub tsis tuaj yeem phim. Cov kev xav tau ntawm lub zog ua rau LCD siv tau rau qhov chaw muaj tswv yim ntau dua li kev xa tawm thoob ntiaj teb.
Xav txog LCD signage rau endcaps, kev tshaj tawm cov khoom tshiab, qib siab -pab pawg, thiab cov chaw muag khoom lag luam. Ib leeg-sab thiab ob-sab configurations pab ntau hom fixture.
Sib tham sib Kiosks
Tus kheej -kev pabcuam touchscreen qhia nthuav dav cov peev txheej digital dhau ntawm cov npoo txee. Kev sib tham sib kiosks txhawb nqa cov khoom tshawb nrhiav, kev tso npe rau kev ua haujlwm ncaj ncees, kev txiav txim tso, thiab kev pabcuam cov neeg siv khoom. Lawv coj cov kev paub hauv app mus rau hauv lub khw muag khoom rau cov neeg siv khoom uas nyiam hom kev sib cuam tshuam.
Cov duab pob tshab
Kev siv thev naus laus zis tso cai rau cov ntsiab lus digital overlays ntawm cov khoom siv lub cev showcases -zoo tagnrho rau cov khoom lag luam zoo uas cov neeg siv khoom xav pom ob qho tib si cov khoom tiag tiag thiab cov ntsiab lus tshaj tawm zoo ib txhij.
Tom ntej no yog dab tsi
Kev siv tshuab txuas ntxiv mus. Plaub -xim E- tus cwj mem tam sim no muab cov lus pom zoo uas cov ntxaij vab tshaus monochrome qub tsis tuaj yeem sib phim. AI-kev ntsuas tus nqi ntsuas tus nqi tuaj yeem ua rau cov qauv xav tau, tus nqi sib tw, thiab cov khoom lag luam qib rau cov tswv yim tsim nqi ntau dua.
Walmart's 2024-2025 thev naus laus zis roadmap suav nrog AI- cov cuab yeej siv hluav taws xob rau cov neeg koom tes, kev kuaj xyuas lub computer-tsis pom kev, thiab kev ntsuas qhov xav tau. ESL kev tsim vaj tsev koom ua ke nrog cov peev txheej dav dav, muab cov txheej txheem lub cev txuas cov tshuab digital los khaws cov txee.
Lub tuam txhab tab tom siv AI cov cuab yeej hla nws 2.1 lab tus neeg koom tes thoob ntiaj teb, nrog rau Me@Walmart app ua lub platform rau kev ua haujlwm zoo thiab kev tswj xyuas cov haujlwm ntse. Qhov no sawv cev rau theem tom ntej ntawm kev hloov pauv-ESLs ua ib feem ntawm AI- txhim kho kev lag luam muag khoom.
Kev sib tw tiag tiag
Walmart kev nqis peev tsim kev sib tw siab thoob plaws hauv khw muag khoom. Raws li ib tus kws tshuaj ntsuam xyuas kev lag luam tau sau tseg, Walmart yog qhov sib tw tshaj plaws - tawm tsam cov khw muag khoom hauv Teb Chaws Asmeskas, thiab nws qhov kev xa tawm ESL tau tsa cov ceg txheem ntseeg rau txhua tus neeg sib tw sim sib tw lossis ntaus lawv ntawm tus nqi thiab kev tshaj tawm.
Lwm cov khw muag khoom tau siv ESL thev naus laus zis-xws li Whole Foods, Schnuck Markets, thiab Good Food Holdings-tab sis Walmart's scale hloov pauv lub lag luam dynamic. Thaum qhov kev xa tawm no tiav, Walmart tuaj yeem kho tus nqi sai li sai tau raws li nws xav tau, nrog rau kev ua raws siab dua thiab tus nqi qis dua li cov neeg sib tw tseem vam khom rau daim ntawv - raws li cov kab ke.
Rau cov khw muag khoom siv lawv tus kheej cov kev hloov pauv digital, cov thev naus laus zis muaj nyob rau niaj hnub no: E-cov ntawv cim hluav taws xob hauv txee los ntawm compact 2.66" units mus rau loj 7.3" cov lus qhia, LCD digital signage rau qhov muag pom kev, pob tshab rau cov khoom showcases, thiab sib tham sib kiosks rau tus kheej - daim ntawv thov kev pab.
Walmart's ESL deployment sawv cev rau qhov loj tshaj plaws digital txee hloov pauv hauv keeb kwm Asmeskas khw muag khoom. Lub tuam txhab tsis ua dab tsi nrog kev sim ua haujlwm- nws tau cog lus ntau dua $ 1 nphom los xa cov thev naus laus zis thoob plaws nws lub khw muag khoom.
Cov txiaj ntsig kev ua haujlwm yog qhov tseeb: cov nqi hloov tshiab uas tau siv ob hnub tam sim no ua tiav hauv feeb, kev sib koom ua haujlwm tau hloov pauv los ntawm phau ntawv sau npe mus rau cov neeg siv khoom, e- kev ua tiav kev lag luam nrawm nrawm los ntawm kev xaiv- rau- kev taw qhia lub teeb, thiab tus nqi raug txhim kho thoob plaws hauv online thiab hauv - khw khw.
Rau cov khw muag khoom uas ntsuas qhov kev nqis peev zoo sib xws, Walmart qhov kev paub dhau los qhia tau tias muaj kev ua tiav digitalization -tsis token sim- xa cov txiaj ntsig tiag. Lub tshuab muaj nyob. Cov ntaub ntawv ROI tau ua pov thawj. Cov lus nug tsis yog seb puas yuav mus rau digital- nws yuav nrawm npaum li cas thiab tag nrho.
Cov neeg uas txav mus los txiav txim siab, xa tawm ntawm qhov ntsuas ntau dua li kev sim nyob ib puag ncig ntawm cov npoo, tso lawv tus kheej los sib tw qhov kev cia siab ntawm cov neeg siv khoom nce siab thiab kev ua haujlwm zoo txiav txim siab muaj sia nyob. Walmart qhov kev hloov pauv tau siv ntau xyoo ntawm kev npaj thiab kev nqis peev tseem ceeb. Kev sib tw kom zoo dua mus rau cov uas pib tam sim no.
Rau cov khw muag khoom uas ntsuas cov khoom siv hluav taws xob cov ntawv lo rau kev daws teeb meem, cov khoom lag luam muaj kev xaiv dav dav E- tus cwj mem qhia los ntawm 2.66 "mus rau 7.3", LCD digital signage los ntawm 10.1" mus rau 15.6", thiab cov kev daws teeb meem sib xyaw ua ke rau ntau qhov chaw muag khoom.
