Ntau tus neeg xav tias digital signage tsuas yog yuav lub vijtsam thiab ntsaws rau hauv USB tsav los ua yeeb yaj kiab. Digital Signage Solutions yog qhov ua tiav tag nrho- kho vajtse, software, cov ntsiab lus, thiab lub network txhua tus yuav tsum tuaj ua ke. Lawv nyob txhua qhov chaw: khw malls, tshav dav hlau, khw muag khoom. McDonald's ordering screens, Capital Airport flight information displays, supermarket price tags-txhua yam poob rau hauv qeb no.
Piv rau cov ntawv luam tawm ib txwm muaj, qhov sib txawv tseem ceeb yog cov ntsiab lus tuaj yeem hloov kho tsis tu ncua. Daim paib ua npuas ncauj yuav siv sij hawm ib lub lim tiam ntawm qhov zoo tshaj plaws, ib nrab ib hlis ntawm qhov phem tshaj plaws, los ntawm kev tsim mus rau dai -flash muag tsuas yog ua tsis tau. Nrog digital signage, kev hloov pauv hauv backend sync mus rau pem hauv ntej kawg hauv vib nas this. Ib tus neeg tuaj yeem tswj hwm ntau txhiab lub vijtsam thoob tebchaws yam tsis tau mus ncig. Nielsen tau tshawb fawb qhia cov ntxaij vab tshaus digital tau kwv yees li plaub npaug ntawm cov xim ntawm cov ntawv tshaj tawm zoo li qub. Nws txawv ntawm qhov xwm txheej, tab sis qhov kev txiav txim - ntawm - qhov sib txawv loj yog qhov tiag.
(Lub ntiaj teb digital signage lag luam loj yog kwv yees li ntawm $ 28.83 nphom hauv 2024 thiab tau kwv yees kom ncav cuag $ 45.94 billion los ntawm 2030, loj hlob ntawm CAGR ntawm 8.1% los ntawm 2025 txog 2030.) Cov ntaub ntawv tshawb fawb tshawb fawb citation-https://www.grandviewresearch.com/industry-analysis/digital{11}}signage-market
Qhov teeb meem tiag tsis muaj leej twg tham txog thawj
Yog li ntau qhov haujlwm uas cov ntxaij vab tshaus tau teeb tsa, cov ntsiab lus tsis hloov rau peb lub hlis, thiab lawv dhau los ua phab ntsa tom qab tsis muaj leej twg saib. Cov cuab yeej siv tsuas yog qhov pib xwb- yog tias cov ntsiab lus ua haujlwm tsis tu ncua, nws tag nrho nkim. Cov ntsiab lus no xav tau qhov tseem ceeb vim nws yog qhov uas feem ntau cov haujlwm tsis raug.
Tus thawj coj ua haujlwm ntawm lub khw muag khoom yooj yim tau ua lej: yav dhau los, hloov cov ntaub ntawv tshaj tawm thoob plaws 1,500 lub khw muag khoom thoob tebchaws raug nqi ntau dua 100,000 yuan hauv kev ua haujlwm thiab kev xa khoom txhua lub sijhawm. Tam sim no ib tug neeg tuav nws hauv ib nrab teev. Qhov kev txuag ib zaug them rov qab cov cuab yeej siv peev hauv ib xyoos. Seb nws yog qhov tseeb yog qhov tsis paub tseeb, tab sis directionally nws ua rau kev nkag siab.
Yog li lo lus nug tsis yog tsuas yog "dab tsi yuav kho vajtse kuv yuav"- nws yog seb koj puas muaj cov leeg ua haujlwm kom cov khoom muaj sia tom qab kev teeb tsa.
CMS: Pib ntawm no, tsis nrog cov ntxaij vab tshaus
Yog tsis muaj CMS, txhua cov ntsiab lus hloov tshiab xav kom ib tug neeg mus ntsib txhua qhov chaw nrog USB tsav. Ib lub khw tuaj yeem tswj tau; ib puas lub khw yog unmanageable.
CMS tswj hwm dab tsi? Cov ntsiab lus tsim (template editor), playlists (ib ntu, ncua sij hawm, hloov pauv), teem caij (cov ntsiab lus twg ua si ntawm lub vijtsam twg thaum twg), kev faib tawm (thaum cov ntsiab lus rau cov neeg ua si hauv network), saib xyuas (cov xwm txheej hauv online, cov ntsiab lus ua si, teeb meem kho vajtse txhua qhov pom hauv backend). Qhov ntawd yog ntau txoj haujlwm dov rau hauv ib qho system, uas yog vim li cas CMS xaiv tseem ceeb heev.
Kev coj ua hauv kev ua zaub mov noj: ua si cov zaub mov noj tshais thaum sawv ntxov, hloov mus rau kev txhawb nqa noj su thaum tav su, hloov dua thaum yav tsaus ntuj. Tsis muaj leej twg yuav tsum tau saib nws.
Deployment Options
Ob txoj kev xa tawm: huab thiab ntawm - thaj chaw. Huab yog ntsaws-thiab-kev ua si, kev saib xyuas- pub dawb, nkag tau los ntawm txhua qhov chaw, thiab tam sim no tseem ceeb-Cov ntaub ntawv tshawb fawb txog kev lag luam pov thawj hais tias nws muaj ntau dua 60% thiab loj hlob. Ntawm - thaj chaw haum rau cov xwm txheej nrog cov ntaub ntawv kev ruaj ntseg nruj lossis cov xwm txheej tsis zoo.
Qhov twg Cov Neeg Kub Kub
Kev xaiv CMS yog qhov yooj yim tshaj plaws los mus rau hauv qhov pitfalls. Kaum ob ntawm cov khoom lag luam zoo sib xws hauv cov yam ntxwv tab sis txawv kaum npaug ntawm tus nqi. Nws yog qhov tsis meej pem tiag tiag txawm rau cov neeg hauv kev lag luam.
Ob peb lub ntsiab lus tseem ceeb. Ua ntej, ib txwm ua qhov kev sim siab tiag tiag- khiav los ntawm cov txheej txheem nrog cov ntsiab lus tiag, tsis txhob saib tus neeg muag khoom PowerPoints xwb. Thib ob, qhia meej txog tus qauv them nqi-ib -screen lossis ib - qauv, ntau cov ntxiab uas nws pheej yig ua ntej tab sis cia thiab bandwidth nqi ntxiv. Thib peb, txheeb xyuas tib yam - cov xwm txheej kev lag luam- cov kev xav tau ntawm cov khw muag khoom txawv ntawm kev xav tau kev thauj mus los, cov neeg muag khoom muaj kev paub dhau los.
Cov neeg muag khoom hauv tsev muaj xws li Goodview, Touchwo, Anvo, thiab Sunmi. Cov thoob ntiaj teb suav nrog Scala, Plaub Cua, thiab Broadsign. Rau ob peb qhov chaw thiab pob nyiaj siv nruj, qhib- qhov chaw Xibo ua haujlwm, tab sis kev muaj peev xwm yuav tsum tau ua rau tus kheej - tu.
Tau txais cov lus pom zoo los ntawm 3-5 tus neeg muag khoom rau kev sib piv kab rov tav. Yuav tsum tau cov khoom lag luam quotes-hardware, software, kev siv, thiab cov nqi kev pabcuam txhua xyoo tau teev tseg nyias. Bundled quotes yooj yim nkaum tricks.
Tam sim no Wb tham txog Hardware
Zaub Terminals
Tso cov terminals - qhov twg cov neeg siv pom cov ntsiab lus - yog qhov nyuaj rau xaiv ntau dua li cov neeg feem coob xav.
LCD yog pheej yig, ci txaus, thiab ua haujlwm zoo hauv tsev. LED muaj qhov ci ntsa iab thiab ua rau seamless splicing; cov ntxaij vab tshaus loj hauv tshav dav hlau thiab cov khw yog LED. OLED muaj cov xim zoo nkauj thiab tuaj yeem nkhaus, feem ntau siv rau cov khoom kim heev, nrog cov nqi khoom kim heev kom phim. E- cov ntxaij vab tshaus muaj lub zog siv hluav taws xob tsawg heev thiab pom tseeb nyob rau hauv tshav ntuj, haum rau cov ntsiab lus zoo li qub zoo li tus nqi cim npe - yog qhov Hema siv. Tseem muaj lwm hom, tab sis plaub qhov no npog kwv yees li 95% ntawm daim ntawv thov teb.
Kev xaiv lub vijtsam nyob ntawm qhov chaw teeb tsa, saib qhov nrug, qhov xav tau ci ntsa iab, thiab sijhawm ua haujlwm. Feem ntau, 10-12 nti ntawm qhov screen loj ib 'meter' ntawm saib qhov deb yog qhov yooj yim. Hauv tsev, 300-500 nits txaus; nrog lub teeb ntuj ncaj qha, 700+ yuav tsum tau; ntshiab sab nraum zoov yuav tsum tau yam tsawg kawg nkaus 2,500 nits los sib tw nrog lub hnub, ntxiv rau IP65 dej thiab plua plav tiv thaiv, dav kub ntau yam ntawm -20℃mus rau +50 degree, anti-vandal thiab shatter-pov thawj-tus nqi sib npaug. Lub ntsiab tseem ceeb yog tias kev xa tawm sab nraud yog qhov kim dua thiab nyuaj.
Kev lag luam cov ntxaij vab tshaus thiab cov ntxaij vab tshaus cov neeg siv khoom yuav muaj cov qauv zoo ib yam ntawm daim ntawv, tab sis qhov kev ua tau zoo yog ntiaj teb sib nrug. Thaum tshav kub kub dissipation, 24/7 muaj peev xwm ua haujlwm, bezel dav yog txhua yam sib txawv. Qee tus neeg siv lub TV hauv tsev ua lub khw muag zaub kom txuag nyiaj; peb lub hlis tom qab, hlawv -nyob rau hauv, overheating crashes, thiab lawv hloov rov qab mus rau cov ntxaij vab tshaus lag luam. Qhov no tshwm sim ntau zaus tshaj li cov neeg tsim khoom xav lees. Samsung, LG, Hisense, thiab BOE txhua tus tau mob siab rau kev lag luam cov khoom lag luam, 30% -50% kim dua li cov neeg siv khoom qib, tab sis kev ruaj ntseg thiab kev ua neej sib txawv yog qhov tseem ceeb.
A Detour: Qhov xwm txheej hnyav ntawm kev thauj mus los
Hais txog cov kev xav tau kho vajtse, cov xwm txheej kev thauj mus los yog qhov uas muaj kev phem heev. Peev Tshav Dav Hlau T3 khiav ntau dua 2,000 cov ntxaij vab tshaus-flight dynamics, boarding gates, baggage carousels-yuav tsum interface nrog lub davhlau ya nyob rau hauv tiag-lub sij hawm nrog 99.9%+ raug. Kev ncua lossis ua yuam kev txhais tau tias cov neeg caij tsheb ploj mus. Hauv cov xwm txheej no, kev ruaj ntseg yog kaum txhiab lub sij hawm tseem ceeb dua li cov duab zoo nkauj. Tsis yog ib yam dab tsi me me integrators kov tau.
Tom qab ntawd muaj cov county-theem supermarkets, ntau tus tseem siv lub tshuab standalone, luam cov ntsiab lus ntawm USB tsav rau playback. Qhov twg network tej yam kev mob tsis zoo los yog scale yog me me, txoj kev no tseem muaj. Tsis yog txhua qhov kev daws teeb meem yuav tsum tau txiav - ntug.
Media Players
Rov qab mus rau qhov kev teeb tsa raug. Media players yog tus choj ntawm software thiab tso saib - tau txais cov lus txib, txiav txim siab cov ntaub ntawv, tso tawm cov teeb liab. Qhov no yog ib feem uas nyiam ua rau tib neeg tsis meej pem tshaj plaws.
Ob daim ntawv yam. Cov neeg ua si sab nraud yog cov thawv nyob ib leeg txuas nrog cov ntxaij vab tshaus ntawm HDMI, nrog kev tswj tau zoo thiab hloov kho yooj yim; BrightSign, Advantech, thiab Giada yog cov piv txwv zoo. Ua -hauv SoC embeds chips hauv lub vijtsam, yooj yim rau kev xa tawm thiab txo tus nqi, tab sis kev ua haujlwm tsawg thiab nyuaj rau kev txhim kho; Samsung thiab LG thawb cov no.
Yuav xaiv li cas? Ua raws cov ntsiab lus nyuaj. Cov duab yooj yim thiab video tig-SoC lossis 300-400 yuan Android lub thawv yog txaus. HTML5 animations, multi-zone layouts, 4K video-mus rau 1,500-4,000 yuan professional players. Kev sib cuam tshuam nyuaj lossis ntug kev suav-siv muaj PCs.
Kev xav txog Network
Siv cov xov tooj sib txuas yog tias ua tau; Yog tsis yog, WiFi lossis 4G. Lub ntsiab lus tseem ceeb yog tsis txhob hnov qab offline fallback- thaum lub network poob qis, tus neeg ua si yuav tsum tuaj yeem ua si txuas ntxiv los ntawm cache es tsis qhia lub vijtsam dub nrog qhov yuam kev. Qhov no tau pom ntau dhau lawm, tom qab ntawd muaj ib hnub lub network poob qis, txhua lub khw muag khoom dub, thiab tom qab ntawd muaj kev khuv xim rau qhov tsis xaiv qhov kev daws teeb meem.
Khw muag khoom: Qhov twg feem ntau ntawm qhov no tiag tiag tau siv
Tus thawj coj hauv cheeb tsam saib xyuas ntau lub khw muag khoom nrog kev tshaj tawm tshiab txhua lub lim tiam. Cia siab rau cov ntawv luam tawm, kev xa khoom xa tuaj, thiab kev tshaj tawm phau ntawv? Los ntawm lub sijhawm cov ntaub ntawv tuaj txog, lub sijhawm dhau mus. Digital signage tuaj yeem ua tiav "qhov kev txiav txim siab tau ua nyob rau hauv lub tsev hauv paus kaum feeb dhau los tshwm ntawm cov ntxaij vab tshaus hauv khw muag khoom thoob tebchaws kaum feeb tom qab."
(Ib txoj kev tshawb nrhiav thoob plaws plaub qhov chaw muag khoom tseem ceeb hauv Netherlands tau sau ntau dua 24,000 qhov kev soj ntsuam ntawm tus neeg yuav khoom thiab 1,562 kev xam phaj. Cov kev tshawb pom tau qhia tias 85% ntawm cov neeg siv khoom ntseeg tias cov ntsiab lus digital video tso tawm ntawm lub qhov rais tau txhim kho txhua lub khw muag khoom lag luam. Rov qab los ntawm cov ntsiab lus tshaj tawm kuj tseem ceeb heev: ntau li 64% ntawm cov neeg yuav khoom nco qab. 57%.
McDonald's: Qhov Ntsuas
McDonald's yog ib qho piv txwv ntawm kev ua nws zoo. Xyoo 2019, lawv tau siv $ 300 lab kom tau txais Dynamic Yield thiab nthuav tawm AI- tau tsav cov ntawv qhia digital thoob plaws 38,000 lub khw thoob ntiaj teb, hloov kho cov lus pom zoo raws li huab cua, sijhawm ntawm hnub, cov khoom muag, thiab cov kab ntev. Lawv cov ntaub ntawv hais txog nyiaj txiag hais tias tsav- mus txog qhov nruab nrab daim pib loj nce 5-6%. Tab sis lawv tau mob siab rau pab pawg saib qhov no-feem ntau cov tuam txhab tsis tuaj yeem rov ua dua qhov ntawd. Cov peev txheej McDonald's tuaj yeem faib rau qhov teeb meem no txawv txawv ntawm cov tuam txhab lag luam.
Tiag tiag ua ib qhov project
Yuav Tsum Ua Ntej, Khoom Tom Qab
Ua ntej, qhia meej txog qhov yuav tsum tau ua -tsis txhob maj mus xaiv cov khoom siv.
Cov ntxaij vab tshaus yuav nruab qhov twg? Sab hauv lossis sab nraum zoov? Phab ntsa-mounted, ncej, qhov rais, lossis qab nthab? Cov chaw sib txawv muaj qhov sib txawv kiag li rau qhov loj me, ci ntsa iab, thiab kev teeb tsa. Cov ntsiab lus twg yuav ua si? Pure duab / yees duab tig los yog tiag tiag -sijhawm cov ntaub ntawv kev koom ua ke? Kov muaj peev xwm xav tau? Leej twg tsim cov ntsiab lus thiab yuav hloov kho ntau npaum li cas? Muaj pes tsawg qhov chaw? Ib lub khw thiab ib puas lub khw yuav tsum muaj ob txoj hauv kev sib txawv. Qhov nyiaj txiag yog dab tsi? 55-nti coj mus muag cov ntxaij vab tshaus ntawm 3,000-4,000 yuan rau 30,000-40,000 yuan; CMS muaj txij li pub dawb mus rau tus nqi txhua xyoo ntawm ntau pua txhiab. Yog tias tsis muaj lub hauv paus nyiaj txiag, kev xaiv tsis tuaj yeem pib.
Cov theem no yuav tsum tso tawm cov ntaub ntawv xav tau- daim ntawv teev npe chaw, ib puag ncig kev teeb tsa, hom ntsiab lus, cov kev xav tau ntawm kev ua haujlwm, thiab cov peev txheej nyiaj txiag tag nrho tau sau meej meej. Kev sib tw, kev sib piv tus nqi, thiab kev sib txuas lus ntawm cov neeg muag khoom yog nyob ntawm daim ntawv no.
Qhov Chaw Tshawb Fawb
Tom qab ntawd los ntawm qhov chaw tshawb fawb. Dab tsi zoo ntawm cov duab kos muaj txhua yam kev xav tsis thoob ntawm -site. Cov hluav taws xob hluav taws xob nyob rau hauv txoj haujlwm tsis raug, cov kab hluav taws xob sib txuas tsis ua ntej - nruab, thauj khoom- cov phab ntsa uas tsis tuaj yeem drilled. Txhua tus neeg koom ua ke tuaj yeem qhia ib pob tawb ntawm cov dab neeg zoo li no.
Installation, Txais, Kev cob qhia
Kev teeb tsa thiab kev ua haujlwm suav nrog kev teeb tsa cov ntxaij vab tshaus, txuas cov players, teeb tsa lub network, xa cov software, xa cov ntsiab lus, thiab kev sib koom ua ke. Ib qho chaw zoo yuav siv sij hawm ib nrab hnub; complex yuav siv sij hawm ob mus rau peb hnub. Cov phiaj xwm loj feem ntau khiav ob peb qhov chaw tsav tsheb kom tshem tawm cov teeb meem ua ntej kev nthuav tawm loj.
Kev lees txais thiab kev cob qhia tau yooj yim saib dhau. Cov cuab yeej installation yog qhov pib xwb; ib tug yuav tsum tswj nws tom qab. Kev ua haujlwm CMS, kev tshaj tawm cov ntsiab lus, kev daws teeb meem offline- cov neeg ua haujlwm yuav tsum tau cob qhia kom raug. Cov neeg muag khoom yuav tsum muab phau ntawv qhia ua haujlwm thiab FAQs; txwv tsis pub, txhua qhov teeb meem me me tos tom qab- kev muag khoom, tsis muaj txiaj ntsig zoo.
Tom qab Mus-Live
Yuav ua li cas tom qab ua neej nyob? Qhov no yog qhov chaw ua haujlwm tiag tiag pib.
Cov ntsiab lus ua haujlwm xav tau kev nqis peev tsis tu ncua. Tsim kom muaj qhov hloov pauv hloov pauv yuav pab- cov ntsiab lus tshaj tawm hloov pauv txhua lub lim tiam, hom pom pom hloov pauv txhua hli. CMS cov ntaub ntawv kev sib koom ua ke tuaj yeem ua kom muaj kev hloov kho tsis siv neeg ib nrab los txo cov haujlwm ntawm phau ntawv.
Kev tshuaj xyuas cov cuab yeej yuav tsum ua kom tiav. Tsis tu ncua xyuas cov pixels tuag, player lag, network stability. CMS backend feem ntau muaj kev saib xyuas -scan daim ntawv ceeb toom txhua hnub kom ntes cov teeb meem ua ntej cov neeg siv khoom yws "lub vijtsam dub tau peb hnub."
Kev ntsuas kev ua tau zoo yog tib txoj hauv kev los ua pov thawj tias qhov kev nqis peev puas tsim nyog. Trackable metrics: playback tiav tus nqi, cov neeg tuaj saib nyob rau lub sij hawm, kev hloov nyob rau hauv kev muag khoom. Qee qhov kev ua haujlwm ua A/B kuaj-ob qhov kev tshaj tawm tsim kom pom qhov twg ua rau muaj kev muag khoom ntau dua.
